Request, coordinate, and ensure market research and other analyses are completed to identify potential program participants, to confirm program goals are reasonably attainable, to ensure program-specific marketing is effective, to continuously improve program performance and customer satisfaction, to anticipate and understand market trends and best practices, and for other purposes related to energy efficiency/DSM programs. Responsibilities: Design, implement, deliver, and manage one or more of the Company's energy efficiency and demand response programs to cost-effectively meet the needs of customers, assure high customer satisfaction, and meet all business and regulatory objectives such as energy savings, peak load reductions, and cost objectives.