Establish the baselines (traffic, leads, pipeline, conversion, inventory turns, unit sales), propose the year-one and multi-year targets, and then own the funnel from discovery through sales-assisted purchase - including the qualified-pipeline, online-influenced units, and cost-per-qualified-opportunity you commit to. Own the end-to-end dump and mixer buyer journey - model/spec content, stock-inventory visibility, guided configuration or quote, calculators, lead capture, and sales routing - with authority to set scope, sequence, and launch / no-launch gates for the MVP and each release.