Manage mobile and web measurement and attribution to support A/B tests, leveraging SKAdNetwork (SKAN), attribution frameworks, and Mobile Measurement Partners (MMPs) such as AppsFlyer, Branch, Kochava, Adjust, GA4 or similar MMP platforms to ensure accurate performance tracking and measurement. Experience with mobile measurement and attribution, including SKAdNetwork (SKAN), attribution principles, and Mobile Measurement Partners (MMPs) such as AppsFlyer, Branch, Kochava, Adjust or similar.