Use a blend of internal and external social analytics and deep immersion in internet culture to take key business goals and build impactful, engaging creator campaigns Use data to inform strategy and innovation, developing and reporting against key KPIs and success metrics to drive business goals Implement highly complex initiatives for Apple TV marketing that require comprehensive analysis; analyze and recommend the best course of action Operate independently, needing only occasional guidance in complex or new areas; determine methods and procedures on projects, and may coordinate the activities of other employeesMinimum of 7 years of experience in creator partnerships, talent marketing, influencer strategy, or digital media, with a demonstrable track record of building cultural moments and driving measurable business impact at scale within entertainment, sports, or highly consumer-centric brands or platforms. Expertise in creator management and briefing: strategy, identification, briefing, content creation, feedback, and relationship management Experience leveraging social analytics and data to set and report against creator-specific KPIs, using data and intuition to develop content that gets people talking Experience working directly with talent; skilled in pitching, presenting, and reading the room Excellent communicator, strategist, and creative who can set context, influence ideas, and rally teams; adept at taking accountability without control, and using influence without authority Highly skilled at managing multiple complex, simultaneous initiatives, from strategic planning to creative oversight and performance accountability Highly driven self-starter who is proactive, prioritizes well, and can move large amounts of work with precision in a fast-paced, fluid, and ambiguous environment.