San Mateo, CA30+ days ago
Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms Analyzing performance data to help us hone our strategy Writing clear, effective ads for diverse audiences across all of IXL's brands Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance Participating in team brainstorms for new campaign creative Collaborating with our graphic design team to produce engaging creative Meeting regularly with marketing team leaders for input on your work Presenting your findings to other marketing and product team members Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok. Our ideal candidate is a gifted writer, a pro at Excel and Google Sheets, extremely detail-oriented, and naturally curious about advertising, consumer psychology, and the ways technology is transforming how students learn.