Reporting to senior executive leadership, this role owns the full UES P&L for Robotics and leads a multi-functional organization spanning user acquisition, FF Par and direct sales, ecommerce, content commerce, MarCom-driven sales, community sales, and user operations. 15+ years in commercial leadership across consumer technology, premium consumer goods, electric vehicles, smart hardware, or robotics, including 5+ years leading multi-channel sales organizations at a Senior Director or VP level.