Deep Salesforce and CRM platform experience, including target-state CRM architecture, customer context architecture, Data Cloud, CRM data models, Salesforce-centric integration ecosystems, API patterns, release governance, extensibility, security, observability, and production readiness. Influence Solution Architects, Portfolio Architecture leaders, Value Stream leaders, Product Managers, Product Owners, and Tech Leads to align roadmaps, MVP scope, technical trade-offs, and BU-specific architecture decisions.