Reporting to the Associate Vice Chancellor for Annual Giving, the Director of Annual Giving Digital Strategy is responsible for creating and executing the strategic plan for our Digital Fundraising programs to increase the number of donors and dollars raised to the university through innovative fundraising campaigns. Job responsibilities include, but are not limited to: Big Orange Give: Provides strategic oversight and drives execution of UT Knoxville''s annual giving day, partnering with content teams to develop compelling pre-, during-, and post-campaign messaging across email and social media.