What You'll Do• Lead and scale a 200+ person, multi-state execution team, driving accountability, capability, and results across six markets• Own how strategy translates to execution across independent liquor, chains, and on-premise, ensuring priorities deliver against volume and share goals• Drive performance through KPIs, SOPs, and operating rhythms, using data to identify gaps and course-correct quickly• Mobilize distributor partners and field teams to deliver against complex, multi-faceted initiatives at scale• Build and develop a strong leadership bench, coaching teams and creating clear pathways for growth. Required:• Bachelor's degree• 10+ years of experience in sales leadership within CPG, beverage, or alcohol industries• Proven ability to lead large, multi-state teams (200+ scope) and drive results through distributor/route-to-market environments• Experience across multiple channels, including independent liquor, chains, and on-premise.