Run experiments across paid channels, landing pages, onboarding, activation, and retention with acquisition and product, tracking CAC, approval, activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against cost of risk to find where the real leverage is. Turn a real read on what customers need, fear, and compare us against into experiments worth running - hands-on when the bet calls for it, from testing a new channel to shipping the landing page yourself.