New Account Development: Partner with the sales team to identify, prioritize, and pursue new accounts across grocery, convenience, drug, on-premise, foodservice, office, hospitality, and college and university channels; use sampling and in-store demos as a door-opener with buyers and store managers; track new accounts opened, distribution points gained, and reorder rates. Marketing Programs: Develop and execute integrated, 360-degree marketing plans, including digital and social media, influencer and consumer engagement, retail and chain promotions, trade marketing, PR, local community and cause-marketing programs, and partnerships, to build awareness and drive trial and repeat purchase.