Collaborate with AWS account teams, advertising and marketing specialists, and partner leaders on joint account planning and pursuits; engage Amazon Ads and relevant ISV partners where appropriate, and coordinate co-sell registration and partner support with the AWS Alliances Lead. Identify and shape AWS-enabled transformation opportunities across AdTech and MarTech, including first-party data strategy, customer data platforms, identity resolution, clean rooms, retail and commerce media, omnichannel activation, personalization, measurement, and AI-enabled marketing and media operations.