Supports customer strategy development, merchant meetings, strategic planning, annual business planning, Joint Business Planning (JBP), line reviews, modular reviews, market trends, competitive activity and positioning, category and pricing performance, shopper insights, new item launches, seasonal programs, distribution gains, and customer business reviews utilizing multiple data sources (i.e., customer, syndicated, and internal data). 2. Monitors Walmart-specific key performance indicators (KPIs) for sales plans, forecasts, inventory targets, customer commitments, and financial goals, including sales growth, market share, item productivity, forecast accuracy, distribution quality, category trends, inventory health, modular execution, promotional lift, and profitability.