Promote and sell Altas genetics, related products and services • Provide an excellent and efficient experience to clients • Evaluate and assess customer accounts and product offerings for continuous improvement • Increase Altas market share through existing customer base and core business of large herds • Prospect, develop, and manage new business • Promote Alta products and services at local and regional dairy events • Review monthly sales reports • Manage expenses, inventory, and accounts receivable. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential.