Supporting Web Technology Strategy, Driving Website Modernization and Operational Agility Drive the strategic roadmap for Lundbeck US web technology across Adobe Experience Manager, front-end development, website architecture, analytics, tagging, consent, and digital platform modernization. Partner with cross functional team to define website data collection metrics, analytics implementation, Web SDK enablement, tag management, marketing pixel governance, digital signal quality, and measurement readiness for advanced analytics, personalization, and activation.