The role translates brand strategy into patient-facing content, programs, and field/patient-services resources; manages agency partners from brief through PRC approval to launch; and partners with the Omnichannel team, which owns campaign execution, audience segmentation, media orchestration, website builds and releases, and the martech stack. Serve as digital content lead for patient marketing across PNH and nephrology (C3G/IC-MPGN): content strategy and orchestration, creative briefs, brand-connected assets, CRM/email, banners, paid and organic social, online video, and website content, with creative direction from brief through PRC approval to handoff with creative agencies.