Senior Finance Analyst General MotorsSenior Finance AnalystWarren, MIApply financial analysis tools and work experiences to influence current and future profitability, requiring knowledge of U.S. Generally Accepted Accounting Principles (GAAP) and ability to perform balance sheet analysis, net income statement analysis, cash flow statement analysis, and other corporate finance principles. One (1) year of experience with the following: Utilizing financial analysis tools including Hyperion, Excel, and Power BI to perform statistical analysis, financial modelling, and forecasting; and Utilizing Hyperion, Excel, and Power BI to create spreadsheets, perform database management, create presentations and report.
Senior Finance Analyst GMSenior Finance AnalystWarren, MichiganApply financial analysis tools and work experiences to influence current and future profitability, requiring knowledge of U.S. Generally Accepted Accounting Principles (GAAP) and ability to perform balance sheet analysis, net income statement analysis, cash flow statement analysis, and other corporate finance principles. One (1) year of experience with the following: Utilizing financial analysis tools including Hyperion, Excel, and Power BI to perform statistical analysis, financial modelling, and forecasting; and Utilizing Hyperion, Excel, and Power BI to create spreadsheets, perform database management, create presentations and report.
Financial Analyst, Amazon Smart Vehicles Finance Amazon.com IncFinancial Analyst, Amazon Smart Vehicles FinanceDetroit, MIExamples include understanding and refining financials to support product development, developing and refining highly complex financial models for deal evaluation, developing and externalizing a robust understanding of the commercials around the automotive marketplace where ASV is active. The Amazon Smart Vehicles (ASV) Finance team is seeking an experienced and highly motivated Financial Analyst to join the team and support core aspects of the Smart Vehicles program.
Account Executive Full Desk Finance and Accounting Staffing Vaco, LLCAccount Executive Full Desk Finance and Accounting StaffingDetroit, MIAs a Business Development Manager, you will: • Establish and maintain target lists • Developing client relationships • Conduct prospecting activities including phone calls, "ad calls," skills marketing, email, social media, in-person meetings, and other methods • Generate new job orders weekly in line with performance objectives • Manage new and open job orders from intake to fulfillment • Utilize Bullhorn to log all activity, notes, and information vital to managing and growing a book of business as well as planning daily activities • Collaborate with team members to cross-sell and/or fulfill open positions across lines of business and/or national practices as appropriate. Qualifications: • Bachelor's Degree required • 1-3 years of experience in Finance & Accounting staffing augmentation is preferred • Background in audit, tax, and/or public accounting plus • Proven success achieving and/or exceeding performance goals • Strong desire to lead while remaining hands-on in business development.
NewAccount Executive (Full Desk Finance and Accounting Staffing) Vaco LLCAccount Executive (Full Desk Finance and Accounting Staffing)Detroit, MI$60,000–$80,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure.
Senior Analyst, Finance, ASC & OP Imaging Trinity HealthSenior Analyst, Finance, ASC & OP ImagingLivonia, MI$75,592–$113,389 / yearSynthesizes & analyzes data & provides detailed summaries including graphical data presentations illustrating trends & recommending practical options or solutions while considering the impact on business strategy & supporting leadership decision making. Preparing & supporting monthly, quarterly, annual & board reports to provide leadership with accurate information to support decision making; including providing ad hoc analysis & special projects as required / requested.
Senior Finance Analyst General Motors CoSenior Finance AnalystWarren, MIApply financial analysis tools and work experiences to influence current and future profitability, requiring knowledge of U.S. Generally Accepted Accounting Principles (GAAP) and ability to perform balance sheet analysis, net income statement analysis, cash flow statement analysis, and other corporate finance principles. One (1) year of experience with the following: Utilizing financial analysis tools including Hyperion, Excel, and Power BI to perform statistical analysis, financial modelling, and forecasting; and Utilizing Hyperion, Excel, and Power BI to create spreadsheets, perform database management, create presentations and report.
Finance Manager Tenneco IncFinance ManagerPlymouth, MIThe position partners closely with engineering, human resources, operations, and business leadership to simplify financial processes, strengthen accountability, support fast and fact-based decision-making, and drive business results in alignment with Tennecos core values. Build and sustain strong cross-functional partnerships across finance, engineering, human resources, plant leadership, and business teams to reduce complexity and foster transparency, confidence, integrity, cooperation, and organizational velocity.
Finance Manager RoushFinance ManagerLivonia, MichiganWidely recognized for providing engineering, testing, prototype, and manufacturing services to the transportation industry, Roush also provides significant support to the aerospace, defense and theme park industries. With over 2,400 employees in facilities throughout the United States, Europe, Asia, and South America, our unique combination of creativity and tenacity activates big ideas on a global stage.
Sr. Finance Analyst Cbre ValuationSr. Finance AnalystDearborn, MIFinance Analyst Référence du poste 273047 Posté 24-avr-2026 Ligne de service GWS Segment Type de rôle À plein temps Centres d"intérêt Comptabilité/Finance Localisation(s) Dearborn - Michigan - United States of America About the Role: As a CBRE Finance Sr. S"inscrire CBRE À propos de CBRE Responsabilité de l'entreprise Carrières Newsroom Relations avec les investisseurs Nous contacter Politique de confidentialité Conditions d'utilisation Plan du site Cookies settings Cookies settings Copyright 2026 CBRE.
Senior Finance and Accounting Manager Compal USA (Indiana), Inc.Senior Finance and Accounting ManagerFarmington Hills, MIReporting to the CFO, the Senior Finance and Accounting Manager will partner with operations, engineering, and leadership teams across North America, Europe, and Asia to develop financial assumptions, support recurring business reviews, and ensure compliance with company accounting policies, internal controls, and reporting requirements. Backed by Compal's extensive experience in technology innovation and cross-industry integration, SYLUX is able to accelerate the commercialization of advanced sensing technologies and deliver practical solutions for the future of intelligent mobility and automotive safety.
Deals Services - Manager, Strategic Finance and FP&A, Advanced Decision Modeling RSM US LLPDeals Services - Manager, Strategic Finance and FP&A, Advanced Decision ModelingDetroit, MI$112,100–$225,500 / yearThe salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. Develops and reviews complex, fully integrated financial models, including operating, cash flow, valuation, and transaction models, to support strategic decision-making.
Senior Analyst, Commercial Finance Pollard Banknote LimitedSenior Analyst, Commercial FinanceYpsilanti, MIFull timeBuild and maintain financial models for Business Development to evaluate new commercial opportunities for Pollard’s digital lottery products, including Pollard’s Catalyst Gaming Platform, PlayOn Loyalty Platform, e-Instant Game Studio, Website and Mobile Applications. As a Senior Analyst, Commercial Finance you'll support business growth and profitability of all digital lottery product lines by providing financial analysis, forecasting, and decision support to commercial and operational teams.
Firm Account and Engagement Finance Services Specialist Deloitte Touche Tohmatsu LtdFirm Account and Engagement Finance Services SpecialistDetroit, MI$66,200–$121,800 / yearThe wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Manufacturing Finance - Deputy Controller Stellantis NVManufacturing Finance - Deputy ControllerDetroit, MIThis position is responsible for leading and managing a team of financial analysts at the plant site who are responsible for all financial reporting activities within the plant. The Deputy Controller / Lead Analyst at the Detroit Assembly Complex is under the general guidance and support of the Plant Controller.
Commercial Finance Lead, Americas Jacuzzi GroupCommercial Finance Lead, AmericasDetroit, MI$95,000This role validates business cases and reports out to members of the C-Suite for commercial initiatives, driving profitable growth through pricing discipline, deal support, promotion evaluations, profitability enhancement initiatives, and forward-looking forecasting. You operate as a dedicated but independent partner to Sales leadership and are fully embedded in commercial decision-making rather than reacting after the fact.
Project Finance Analyst EntregaProject Finance AnalystTroy, MichiganThe primary responsibility of the Project Finance Analyst is to analyze and prepare financial data, prepare reports, and provide insights to support informed decision-making by the Director of Finance. Cost & Key Performance Analysis: Prepare and report Corporate KPI’s as well as conduct cost-benefit analysis and cost-control initiatives to optimize resource allocation and improve profitability.
SAP Functional Consultant -Finance Expert In Recruitment SolutionsSAP Functional Consultant -FinanceDearborn, MISupport & Problem-Solving: Provide post launch support for SAP FI-CO, including troubleshooting issues, resolving incidents, and performing root cause analysis. · Deep understanding of core SAP FI-CO functionalities, including costing based CO-PA, account based CO-PA, general ledger, controlling, product costing, and asset accounting.
Engagement Executive - Finance & Accounting Transformation Capgemini SEEngagement Executive - Finance & Accounting TransformationSouthfield, MI$107,580–$321,175 / yearIt delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. You will oversee a comprehensive Finance & Accounting scope, including Accounts Payable, General Accounting, Billing, Cash Applications, Collections, Deductions, Payroll, Inventory Control, and Record-to-Report.
Junior Finance Analyst EccalonJunior Finance AnalystDetroit, MichiganThe Junior Finance Analyst supports the accounting and finance functions by performing core accounting tasks, maintaining accurate financial records, and assisting with monthly close and reporting activities. Support accounts payable and accounts receivable processes, including invoice review and payment tracking.
NewDirector of Finance and Accounting Communities FirstDirector of Finance and AccountingDetroit, MichiganThis position provides strategic financial guidance to the President and CEO, senior leadership, and the Board of Directors to support sound decision-making and sustainable organizational growth. Provide leadership and oversight of all organizational financial operations, including general ledger, accounts payable, accounts receivable, payroll oversight, and financial reporting.
Senior Finance Analyst (multiple positions available) GMSenior Finance Analyst (multiple positions available)Warren, MichiganIntegrate financial statement modelling (income, balance sheet & cash flow) using Excel, Power Query, VBA, eGPPS, GLPT, GBCT to drive planning models incorporating different variables and sensitivities (Volume, revenue, cost, regulatory). Lead the development and implementation of a holistic financial modeling solution for the product portfolio and total enterprise profitability in partnership with assigned IT Finance group incorporating scenario planning tools and advanced analytics.
NewAccounting and Finance Recruiter (Staffing Agency) Vaco LLCAccounting and Finance Recruiter (Staffing Agency)Detroit, MI$50,000–$60,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Interpersonal Intelligence - Understands self and others’ emotions and is able to manage self and others’ emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity.
Director of Finance & Accounting Hello InnovationDirector of Finance & AccountingDetroit, MichiganThis isn’t your typical Director of Finance position - you have the opportunity to report directly to the CEO and put your ideas into action by helping to formulate the financial future at one of Michigan’s fastest growing private companies. This may sound like a crazy, lofty goal, but we came from nothing (no investors or debt) and for nearly two decades our products have touched hundreds of millions of people.
Experienced Senior, Outsourced Finance & Accounting BDO USA PCExperienced Senior, Outsourced Finance & AccountingDetroit, MIInteracts with clients to gain information, documents data necessary to complete assigned tasks; identifies and organizes clients' financial information; prepares common financial reports and other schedules as requested; formats reports so they are easily read and understood by BDO management and clients; reviews client information for accuracy; uses deductive reasoning to identify anomalies or gaps and communicates significant client issues to supervisor. Comprehends common financial statements and prepares draft financial statements for review; understands how line items/accounts function (e.g., capital accounts, various forms of liabilities, etc.); properly distinguishes debits from credits; calculates/interprets KPIs for clients; identifies positive and constructive trends and raises them to BDO management; understands GAAP and applies it to basic financial statements.
NewFinance & Accounting Talent Partner - Hybrid Vaco Recruiter ServicesFinance & Accounting Talent Partner - HybridDetroit, MIThis role requires collaboration with the sales team to fulfill job orders and involves proactive recruiting, conducting interviews, and maintaining a candidate skills matrix. A recruitment company in Detroit is looking for an Associate responsible for identifying, screening, and managing candidates for both contract and direct-hire positions.
Senior Financial Analyst - Finance Group - Accounting GMSenior Financial Analyst - Finance Group - AccountingWarren, MichiganThis role leverages financial systems, analytics, and process improvements to increase visibility, improve efficiency, shorten decision cycle times, and reinforce financial integrity and accountability. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) .
Finance Manager Roush Enterprises IncFinance ManagerLivonia, MIWidely recognized for providing engineering, testing, prototype, and manufacturing services to the transportation industry, Roush also provides significant support to the aerospace, defense and theme park industries. With over 2,400 employees in facilities throughout the United States, Europe, Asia, and South America, our unique combination of creativity and tenacity activates big ideas on a global stage.
Finance & Accounting Senior Manager Accenture PlcFinance & Accounting Senior ManagerDetroit, MIWork on Operations Transformation project-based solutions - end-to-end delivery of specific work-streams covering problem structuring and solving, communication of solutions, client engagement and stakeholder management. The right candidate will be creative and resourceful and will utilize traditional and out of the box solutions to achieve superior business outcomes by leveraging transformation methodologies and assets.
Director of Finance & Accounting Marriott International IncDirector of Finance & AccountingDetroit, MIIn addition, creates and executes a business plan that is aligned with the property and brand's business strategy and focuses on the execution of financial and accounting activities and the delivery of desirable financial results. The position champions, develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer and property employees.
Program Finance Area Manager General Dynamics Land Systems IncProgram Finance Area ManagerSterling Heights, MIHeadquartered in Reston, Virginia, General Dynamics is a global aerospace and defense company offering a broad portfolio of products and services in business aviation; ship construction and repair; land combat vehicles, weapons systems and munitions; and technology products and services. Functional responsibility within the US Operations Finance organization supporting Stryker Programs to include the following responsibilities: Lead and develop a growing team of program finance analysts in support of US Operations and Stryker Vehicles line of business.
Data Management Principal - Finance Data Quality Specialist Ally Financial IncData Management Principal - Finance Data Quality SpecialistDetroit, MIRemote$90,000–$150,000 / yearOur Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including: Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level). Coordinate with and support business line data owners, business data leads, and business risk partners with data governance-related enablement activities to help your business line understand and successfully adopt enterprise data management requirements (e.g., data quality, data dictionaries, data lineage, data stewardship, data classification, data privacy, etc.).
Data Management Principal - Finance Metadata Specialist Ally Financial IncData Management Principal - Finance Metadata SpecialistDetroit, MIRemote$90,000–$150,000 / yearOur Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including: Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level). Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
NewAccounting and Finance Recruiter (Staffing Agency) Vaco Recruiter ServicesAccounting and Finance Recruiter (Staffing Agency)Detroit, MIInterpersonal Intelligence- Understands self and others' emotions and is able to manage self and others' emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity. Education and ExperienceBachelor's degreeMinimum of 1 year's experience in Finance and Accounting staffing & recruitment highly preferredWork EnvironmentHybrid (3x in office)#J-18808-Ljbffr.
Risk & Finance Analyst Ilitch HoldingsRisk & Finance AnalystDetroit, MichiganCollaborate with internal stakeholders, including family office leadership and operating company representatives, to understand and address risk management needs. Prepare comprehensive financial reports and dashboards for leadership, highlighting key performance indicators, risk exposures, and financial performance.
Detroit - Accounting and Finance Professionals – Senior Associates, Associate Managers & Managers Siegfried GroupDetroit - Accounting and Finance Professionals – Senior Associates, Associate Managers & ManagersDetroit, MichiganOur Firm is interested in hiring accounting and finance professionals – Certified Public Accountants, Accounting Managers, Financial Reporting Managers, Senior Accountants, Audit Managers, Audit Seniors, etc. Apply now to start working with many of the nation’s largest corporations on their most important financial and accounting projects of critical strategic significance.
Director of Finance Wayne Regional Educational Service AgencyDirector of FinanceMI$140,000–$160,000 / yearThe Director of Finance is a working administrator who is responsible for the development of accurate annual and long-range budgets, forecasting revenues and expenditures, financial accounting, cash management, contract administration, cost analysis, administration of purchasing, timely preparation of regular financial reports, promoting the use of modern business practices, and making necessary adjustments to the budget. This position will also be responsible for supervising business office personnel, Coordinators of Operations and Technology, all contracts, liaison with the contracted food service company and will serve on the Superintendents Administrative Team with a central role in school district planning and analysis of current programs and support systems.
SAP S/4HANA Finance Consultant - Utilities Accenture PlcSAP S/4HANA Finance Consultant - UtilitiesDetroit, MIThe Work: Deliver client SAP S/4HANA Finance transformation programs through your combined SAP application and finance process expertise, which includes your ability to: Engage with client Finance stakeholders - controllers, accounting managers, and process owners - to understand current-state pain points and translate them into SAP S/4HANA Finance requirements. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services-all powered by the world's largest network of Advanced Technology and Intelligent Operations centers.
Senior Analyst, Finance-Commercial Samvardhana Motherson International LtdSenior Analyst, Finance-CommercialFarmington Hills, MIFinancial support of customer pricing and quoting activities, including: Preparation of pricing models, templates, and customer presentations. Minimum of 5 years of progressively responsible experience in accounting and finance roles within large, complex multinational organizations.
Finance Project Manager Contact Government Services LLCFinance Project ManagerDetroit, MIFinance Project Manager Employment Type: Full-Time Experienced Department: Project Management CGS is seeking an experienced Finance Project Manager to provide oversight of financial and procurement services for a large Federal agency initiative. Requires knowledge of the Governments data processing environment, in which the work is to be performed, including office automation networks, PC-based databases, and other applications, and internet and server-based databases and other applications.
Finance & Payroll Specialist CFSFinance & Payroll SpecialistPlymouth, MI$40,000–$50,000 / yearThis position is responsible for processing payroll, managing accounts payable and accounts receivable activities, assisting with grant and fund accounting, and supporting financial reporting and compliance efforts. Finance & Payroll Specialist Finance & Payroll Specialist Finance & Payroll Specialist Finance & Payroll Specialist Finance & Payroll Specialist Finance & Payroll Specialist.
Finance Director CNS Healthcare CareersFinance DirectorNovi, MichiganCNS provides comprehensive integrated health services in partnership with several community organizations, and uses a patient-centered approach to identify, support, and promote the overall health of children, adolescents, adults, and older adults. The Finance Director provides leadership and oversight of the accounting and financial operations for the organization and provides direct assistance to the Chief Financial Officer and other Executive Team Leaders as needed.
Director, Investor Relations & Corporate Finance Masco CorpDirector, Investor Relations & Corporate FinanceLivonia, MI$166,000–$260,700 / yearMasco Corporation is seeking a strategic and analytical Director of Investor Relations & Corporate Finance to play a critical role in shaping the company's financial narrative, supporting capital markets engagement, and driving enterprise-wide financial planning and performance management. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.
Regional Finance Director - Central Open to Chicago Detroit Chicago Dallas or Houston North American CorpRegional Finance Director - Central Open to Chicago Detroit Chicago Dallas or HoustonDetroit, MI$180,000–$200,000 / yearAbout Imperial Brady: Imperial Dade and BradyPLUS merged in March 2026 to create Imperial Brady, the leading independently owned and operated distributor of janitorial supplies, foodservice packaging, and industrial packaging in North America. You will be responsible for all regional month-end reporting, annual budgeting, monthly forecasting, financial modeling, KPI reporting, strategic initiative tracking, continuous improvement initiatives, and compliance requirements.
Head of Finance - Americas Region Johnson Electric Holdings LtdHead of Finance - Americas RegionPlymouth, MIYour expertise in global manufacturing finance, operational cost management, and strategic financial leadership will be crucial in driving regional performance, ensuring compliance, and partnering with senior leadership to accelerate growth and profitability. We are committed to providing an inclusive, diverse and equitable workplace where employees of different backgrounds feel valued and respected, regardless of their age, gender, race, ethnicity or religious background.
Program Finance Specialist General Dynamics Land Systems IncProgram Finance SpecialistSterling Heights, MIHeadquartered in Reston, Virginia, General Dynamics is a global aerospace and defense company offering a broad portfolio of products and services in business aviation; ship construction and repair; land combat vehicles, weapons systems and munitions; and technology products and services. Our performance-driven team partners with the U.S. Army, U.S. Marine Corp and other militaries across the Globe to ensure that next generation ground combat vehicles are ready to protect our fighting men and women in uniform.
Senior Finance Manager, Mobility North America Axalta Coating SystemsSenior Finance Manager, Mobility North AmericaDetroit, MichiganResponsibilities include, but are not limited to, the following: Role will support the Director Americas and CBT leaders in Mobility Americas in the following key areas:Act as a thought leader / change agent by providing insight and perspective to the Mobility North America (include Mexico) Business. Detailed financial analysis of Mobility North America business including the following:Review monthly operating performance of the business and provide in-depth analyses to management of performance of results and variances versus budget, reforecast and prior year.
Controller (Finance) Presbyterian Villages of MichiganController (Finance)Southfield, MIRemoteLead day-to-day audit coordination across all entities; prepare key schedules including balance sheet substantiation, net asset roll forwards, LIHTC waterfall calculations, and PILOT certifications.13. Presbyterian Villages of Michigan, a faith-based, premier nonprofit organization providing senior living and services in Michigan, has a great opportunity to join our finance team, in Southfield Michigan, as a Controller.
Finance Manager (human) Neura RoboticsFinance Manager (human)Detroit, MichiganYou take care of the day-to-day bookkeeping and are responsible for maintaining the accounts in MS Business Central - a piece of cake for you. We are now looking for an experienced (Senior) Financial Accountant to enrich our team with expertise and passion.
Talent Manager - Contract Finance & Accounting Full-Time Engagement Professionals Robert Half IncTalent Manager - Contract Finance & Accounting Full-Time Engagement ProfessionalsMIThese cookies, pixels, and similar tracking technologies are used to track your interactions with our website and recognize your device across other websites or platforms over time. They allow us to measure website traffic, monitor performance, and improve user experience by analysing which pages are most and least popular and how users move around the website when they are using it.