Strong understanding of CRM platforms, Salesforce preferred, and core data model, including Accounts, Contacts, Opportunities, Leads, Campaigns, and Activities, with the ability to evaluate data quality, reporting needs, and object relationships. The successful candidate will be responsible for the day-to-day health of the user experience, managing support requests, partnering with stakeholders to understand their workflows, and documenting the business processes that Salesforce is designed to support.