103 Results for

Freelance Media Jobs in Westchester, CA

Jobs

Los Angeles, New York30+ days ago

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Freelancers in this roster may be considered for roles across Festival Activations, Custom Events, Tour and Festival Hospitality, Festival Sponsor Operations and Venue Activations/Programs, working on large-scale brand experiences, custom builds, hospitality spaces, and interactive fan moments. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

Los Angeles, CA16 days ago

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Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.

We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy.

Los Angeles, CA17 days ago

p>We are seeking a Freelance Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s (https://supercinema.film) pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns.

Los Angeles, CA30+ days ago

$30.29–$33.65 Per Hour

Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes, as well as a joint-venture business in the Big Ten Network and digital properties including http://FOXSports.com and the FOX Sports App. They will track upcoming programming needs, manage media requests, confirm asset availability, and help maintain clear communication across multiple teams to ensure the channel is consistently programmed, updated, and ready for distribution.

CA30+ days ago

Remote

Its global network of 500,000+ vetted experts spans 300+ languages and locales, enabling high-quality multilingual data creation and structured model evaluation across the full spectrum of modern AI applications from large language models and voice and speech systems to agentic workflows and robotics and embodied AI. A unified global operating model, led by specialized program and quality experts and grounded in assessment-driven talent selection, localized rubrics, and continuous calibration, ensures consistent performance across languages, domains, and modalities.

Costa Mesa, California30+ days ago

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Replies within 24 hours

Benefits:

Training & development.
United Defense Tactical is a leading provider of tactical training solutions, dedicated to providing comprehensive training programs for law enforcement, military personnel, security professionals, and civilians.

Los Angeles, CA30+ days ago

$40–$50 Per Hour

p>With approximately 155 million monthly active users, WEBTOON Entertainment's IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world's leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment's passionate fandoms are the new face of pop culture.

Santa Monica, CA20 days ago

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Tools: Social scheduling and analytics platforms (e.g., NectarSocial), AirTable, Canva and/or Figma for light asset creation, Asana, Google Workspace for briefs and tracking, iPhone for content capture.

Stay ahead of platform trends, audio trends, and cultural moments relevant to our audience (millennial and Gen-Z women, 24-35+) and bring ideas proactively.

Los Angeles, CA17 days ago

p>We are seeking a Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s (https://supercinema.film) pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns.

El Segundo, CA30+ days ago

$80,000–$120,000 Per Year

Reporting to the Director of Marketing, you will collaborate with engineering, leadership, and business development to fulfill video and photo requests, and travel with those teams to capture assets at product demonstrations, field tests, and company events. After capturing assets in the field, you will manage the full post-production workflow, turning raw footage into compelling visuals for marketing, sales, and social channels.

Los Angeles, CA17 days ago

p>This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.

Los Angeles, California12 days ago

li>Execute end-to-end video production, including shooting, arranging, making selects, editing or drafting editor briefs, and sound design/direction to deliver high quality content that drives awareness and engagement.

A firm grasp on what makes a piece of content successful, including tailoring POV for new audiences, engaging with our existing community, and best practices like cover photos, onscreen text, and video length.

Los Angeles, CA17 days ago

p>This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.

Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.

Los Angeles, CA18 days ago

The successful candidate's starting pay will fall within the pay range listed on this job posting, determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Why we need you: Jerry has built a product used by 5 million people, but the real conversations about car insurance and repair arent happening in our apps-they're happening on Reddit, Quora, and TikTok.

CA30+ days ago

$40–$55 Per Hour

The ideal candidate will be proficient in video editing software and familiar with post-production workflows, including media management, syncing, basic color correction, and audio leveling. In this role, you will: Assist Senior Editors and Creative Directors in shaping video content across TikTok, Instagram Reels, YouTube, brand films, sizzles, and case studies.

burbank, CA30+ days ago

$95,300–$127,800 Per Year

Resolve issues that affect production, broadcast, and content distribution across multiple DEEP&T networks including system outages, malfunctions, and related technical problems, and conduct diagnostic testing, repair, and replacement activities necessary to solve routine, specialized, and complex problems. Responsibility includes numerous systems such as Playout Technology, Studios, Production Control Rooms, Remote Production, Post-Production, Contribution/Distribution Systems, Networking, Cloud Compute, Production Software and Virtual Environment and more.

New!

CA1 day ago

Remote

li>Senior Client Advisory: Act as a trusted advisor to senior client stakeholders, translating technical programmatic complexities into clear business value and growth opportunities. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data.

Costa Mesa, CA30+ days ago

$50–$65 Per Hour

At a Glance Offices Brand Experience Commerce Consulting Customer Experience Technology Transformation Health B2B Apps CRM Data Enterprise Solutions Influencer Marketing Intelligence Media Web3 Social Media Sport, Experiential & Entertainment.

Calabasas, California30+ days ago

Remote

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Responsibilities:

Own production management of events and projects, including pre-production logistics planning and post-event wrap up including but not limited to onsite execution, budget management, site selection, presentation development, branding and graphic design, vendor communication, staffing, etc.
Recruitment Fraud Alert:
Please be aware of fraudulent job offers and emails claiming to be from our team.

Los Angeles, CA30+ days ago

Who You Are: You have deep connections to your local scene and play an active role in building community around it You have 3-5 years of experience in live event curation, production, and promotions You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time You're a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests You have exceptional time management skills and are a clear communicator You can work autonomously, but understand the importance of remaining connected to the broader organization. We transform everyday spaces - from living rooms and rooftops to boutiques and museums - into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection.

Long Beach, CA30+ days ago

We transform everyday spaces - from living rooms and rooftops to boutiques and museums - into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection.

Freelance Local Event Producer, Long Beach CA (contract, revenue share)Long Beach, CAExperiences /Freelance /On-siteapply for this jobPlease note: Candidates must be local and have in-depth knowledge of the area!

CA15 days ago

Remote

$120–$130 Per Hour

p>DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.

Our Freelance Associate Director, Programmatic is responsible for leading successful Programmatic campaigns through media buying sophistication and operational excellence within our retail vertical.

Los Angeles, CA30+ days ago

Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Thank you for considering the Freelance Talent Network with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.

Los Angeles, CA30+ days ago

We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

Design visually engaging presentations, create mockups & light retouching as needed that help sell creative ideas to top clients in the industry.

Santa Monica, CA17 days ago

$70,350–$80,000 Per Year

The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament - including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more - alongside live studio programming including its premier series, TC Live.

Santa Monica, CA17 days ago

$90,000–$100,000 Per Year

Santa Monica, CA17 days ago

$70,350–$80,000 Per Year

Leads two named areas: YouTube thumbnails (every Director of Video Content-owned upload - linear re-edits, native long-form, serialized programming, branded series) and bespoke social-first graphics across Instagram, Facebook, TikTok, X, and YouTube - tournament hype graphics, player win graphics, storyline graphics, and templated designs within Slate. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest.

Santa Monica, CA20 days ago

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The anticipated hourly rate for this position is $85 but may vary based on various factors such as the candidate’s qualifications, skills, competencies and proficiency for the role.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys.

CA30+ days ago

p>The Inertia, a leading online publication dedicated to surf and snow, is looking for high-energy creative wordsmiths with a passion for surf and the outdoors to write news, personality-driven features, lifestyle stories, and opinion pieces. AllGear Digital and AGD (AllGear Digitals extended advertising network) have a combined global monthly reach of over 60 million, leveraging AGD Studios to tell powerful stories that inspire and engage.

City of Industry, CA9 days ago

$26.10–$50 Per Hour
Part-time

Eligibility to Work Poster (Spanish): https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPosterES.pdf.

Bra Sample Size Requirements:

42DD (full bust 48-49.5) (underbust 40-42).

Los Angeles, CA30+ days ago

The Freelance Director, Analytics leads the performance measurement reporting and testing analytic deliverables in support of paid media, landing page, and CRM tactical campaigns and identifies actionable insights for on-going optimization based on media performance, site engagement, customer behavioral conversion proxy signals, campaign results, and testing across the end-to-end full funnel user journey. YoUR RESPONSIBILITIES: Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment, data collection, test and learn plans, ROI ProForma, and targeting in order to produce data driven intelligence from campaigns and programs.

Santa Monica, CA24 days ago

$90,000–$110,000 Per Year

Long Beach, California30+ days ago

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Please note: Candidates must be local and have in-depth knowledge of the area!

About Us

Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

Los Angeles, California30+ days ago

We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

What You'll Do:
Develop and execute audience development strategies that expand reach beyond our existing customer base, driving sustained new user acquisition.

Los Angeles, CA30+ days ago

p style="line-height:1.2">ZEALOT is a powerhouse of creativity and innovation in entertainment marketing with a rich history of crafting compelling trailers, TV spots, and digital campaigns for some of the most popular film and TV productions in the world.

Additional Information:

Regular business hours are Mon-Fri 11am to 8pm.

Costa Mesa, CA30+ days ago

$50–$65 Per Hour

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

Glendale, CA30+ days ago

p>Job CategorySelect a Job CategoryAdministrationAnimation and Visual EffectsArchitecture and DesignAsset ManagementBankingBuilding Construction and FacilitiesBuilding, Construction and FacilitiesBusiness Strategy and DevelopmentCall CenterCommunicationsCreativeCulinaryData Science and AnalyticsDisneyland Resort Casting HourlyEngineeringFinance and AccountingFood and BeverageGaming and InteractiveGovernmental AffairsGraphic DesignHealth ServicesHorticulture and LandscapeHorticulture and LandscapingHotel and ResortsHuman ResourcesLegal and Business AffairsLicensingMaritime and Cruise OperationsMarketing and Digital MediaMerchandisingOperationsProductionProject ManagementPublishingQuality AssuranceResearch and DevelopmentRetail OperationsSalesSciences and Animal ProgramsSecuritySocial ResponsibilitySports and RecreationStage ProductionsSupply Chain ManagementTalentTechnologyTheme Park OperationsWalt Disney World Casting Hourly.

Brand Select ABC News ABC Owned TV Stations Adventures by Disney Aulani, A Disney Resort & Spa DE & ESPN International Disney Advertising Disney Branded Television Disney Cruise Line Disney Direct to Consumer Disney Entertainment Disney Entertainment and ESPN Product & Technology Disney Entertainment Television Disney Experiences Disney Platform Distribution Disney Store Disney Theatrical Group Disney Vacation Club Disney's Hilton Head Island Resort Disneyland Paris Disneyland Resort ESPN Hong Kong Disneyland Resort Industrial Light & Magic Lucasfilm Marvel Studios National Geographic Pixar Animation Studios Storyliving by Disney The Walt Disney Company (APAC) The Walt Disney Company (Corporate) The Walt Disney Company (EMEA) The Walt Disney Company (LATAM) The Walt Disney Studios Walt Disney Animation Studios Walt Disney Imagineering Walt Disney World Resort.

Los Angeles, CA30+ days ago

Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Mot Hennessy, Citi., and Cathay Pacific Airlines. This role is responsible for crafting premium visual storytelling for global automotive brands spanning virtual photography, cinematic sequences, and environment creation while operating within a scalable, production-ready Unreal Engine pipeline.

Los Angeles, CA30+ days ago

$27–$28 Per Hour

A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale.

Beverly Hills, CA30+ days ago

p>The brand's name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner. As a color specialist, you will also be responsible for ensuring color accuracy and consistency across digital and print media, performing advanced color swapping, balancing tones, and maintaining calibrated workflows in collaboration with photographers and production teams.

CA11 days ago

$25–$35 Per Hour

Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes, as well as a joint-venture business in the Big Ten Network and digital properties including http://FOXSports.com and the FOX Sports App. While working on the network's various Tickers, the Freelance Ticker Copy Editor will be responsible for monitoring daily scores and news across the entire sports landscape to produce alerts, results, and other game-related information that will appear on FS1, FS2, and FBC.

Los Angeles, California17 days ago

They will help define social content strategies; analyze social performance; conduct competitive brand audits; research audience behaviors; and regularly report on content performance as well as trends to optimize future posts.

The ideal candidate for this role will be an energetic, creative thinker who’s passionate about telling a great story across all content platforms with experience across a wide variety of entertainment brands.

New!

Glendale, CA3 days ago

ABC7-Los-Angeles-is-seeking-a-multi-skilled-freelance-general-assignment-reporter-who-will-play-an-integral-role-in-covering-the-biggest-stories-of-the-day-and-how-those-stories-impact-our-local-communities.-The-ideal-candidate-must-be-a-strong-journalist,-storyteller-and-content-creator-for-all-platforms,-and-know-how-to-present-active-and-engaging-live-shots.

Glendale, CA8 days ago

Glendale, CA17 days ago

ABC7-Los-Angeles-is-seeking-experienced-news-photographers-for-Daily-hire-employment.-The-candidate-will-be-a-self-starter,-creative-storyteller,-and-curious-journalist.-We-are-looking-for-a-team-player-who-works-well-under-deadline-pressure-and-is-comfortable-handling-breaking-news-in-the-field-with-or-without-a-reporter-and-can-reliably-deliver-content-in-a-timely-manner-for-all-platforms.-Must-have-experience-in-daily-newsgathering,-live-microwave-truck-operation,-knowledge-of-broadband-streaming-devices-such-as-Dejero,-satellite-operation,-lighting,-and-Adobe-Premiere-editing.

CA30+ days ago

From our campus in sunny Burbank, we provide full-service audio post-production and content localization for the world's most iconic entertainment leaders-including Netflix, Lionsgate, NBCU, and more-to help bring their stories to life and reach audiences worldwide.

We are currently seeking highly skilled English Live Captioners with proven and solid experience in providing real-time captioning for various events, presentations, and broadcasts to join our global subtitling network.

Los Angeles, CA20 days ago

p>We are searching for a YouTube Editor operating at the highest caliber: someone who blends inventive thinking with precise execution, understands what drives culture forward, and knows how to shape footage into content that wins in today's algorithm and tomorrow's attention economy. You will transform raw material into standout videos, elevate narratives through pacing and structure, and deliver edits that cut through in a landscape where only the most exceptional work rises.

Los Angeles, California30+ days ago

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ZEALOT is a powerhouse of creativity and innovation in entertainment marketing with a rich history of crafting compelling trailers, TV spots, and digital campaigns for some of the most popular film and TV productions in the world.

Additional Information:

Regular business hours are Mon-Fri 11am to 8pm.

El Segundo, CA30+ days ago

$30–$40 Per Hour

p>With approximately 155 million monthly active users, WEBTOON Entertainments IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the worlds leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Were looking for an exceptional Associate Visual Designer to join our international creative team, helping shape how audiences discover and engage with WEBTOON across platform, social, paid media, and real-world touchpoints.

CA18 days ago

Remote

$46–$52 Per Hour

A successful recruiter will be a trusted talent advisor, develop and execute recruiting strategies, balance multiple searches simultaneously, use innovative sourcing tools and techniques, research and report out industry trends, leverage recruitment data to improve hiring processes and outcomes, and implement DEI best practices to ensure an equitable candidate experience.

This is an exciting opportunity to work for one of the top law firms in the U.S. Davis Wright Tremaine LLP is looking for a Freelance Recruiter, Staff Talent Acquisition to join our team in our Seattle, Portland, Los Angeles, San Francisco, New York, or Washington D.C. offices.

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Freelance Media Jobs in Westchester, CA

LN Media & Sponsorship || Future Freelance Opportunities: Live Event Experiential Producers Live Nation Worldwide

Freelance Social Media Strategist (Film & Entertainment) Digital

Freelance Paid Media Strategist (Film & Entertainment) Digital

Freelance Associate, Digital Media Coordinator Fox Corp

Alpha Telescopii - Entertainment Media Content Writer (Remote in the United States) Welo Global Inc

Full-Time Social Media Content Creator & Coordinator United Defense Tactical

[WEBTOON] Social Media Script Writer/Video Editor (Freelancer) Wattpad Corp

Social Media Coordinator Perelel

Paid Media Strategist Digital

Media Specialist Neros Technologies

Paid Media Manager (Entertainment) Digital

Social Media Content Creator OUAI

Paid Media Specialist Digital

Social Media Manager, Community Jerry Insurance Agency LLC

Video Editor (Freelance) Anastasia Beverly Hills LLC

Media Systems Engineer II The Walt Disney Co

Freelance Associate Director, Programmatic 3Q Digital, Inc.

Senior Account Manager- Freelance- PST VMLY&R (Inactive)

Producer, Experiential - Freelance (Remote) Coffee 'n Clothes

Freelance Local Event Producer, Los Angeles area (contract, revenue share) Sofar Sounds Ltd

Freelance Local Event Producer, Long Beach CA (contract, revenue share) Sofar Sounds Ltd

Freelance Associate Director, Programmatic Retail 3Q Digital, Inc.

Moonbug Entertainment Freelance Talent Network Moonbug Entertainment

Freelance Senior Designer We Are Social

YouTube Editor - Freelance Sinclair Inc

Content Creator - Freelance Sinclair Inc

Graphic Designer - Freelance Sinclair Inc

Freelance Copy Supervisor Syneos - Commercial - Prod

Freelance Writer, The Inertia AllGear Digital

Freelance Fitting Model (Bras) Torrid

Freelance - Director, Analytics Rapp Limited

Podcast Producer - Freelance Sinclair Inc

Freelance Local Event Producer, Long Beach CA (contract, revenue share) Sofar Sounds

Freelance Local Event Producer, Santa Barbara CA (contract, revenue share) Sofar Sounds

What You'll Do: Develop and execute audience development strategies that expand reach beyond our existing customer base, driving sustained new user acquisition.Apply

Freelance Assistant Editor ZEALOT

Senior Account Manager- Freelance- PST WPP Plc

KABC Freelance Graphic Artist The Walt Disney Co

Freelance Senior 3D Artist Publicis Groupe SA

Social Editor, Family Style: Freelance Commerce Media Holdings LLC

Freelance Photo Retoucher Fashion Nova LLC

Freelance Ticker Copy Editor Fox Corp

Strategist (Freelance) Saylor Agency

KABC Freelance General Assignment Reporter The Walt Disney Co

KABC Freelance Directors The Walt Disney Co

KABC Freelance News Photographers The Walt Disney Co

Freelance English (US) Live Captioner/Live Subtitler Keywords Studios Ltd

YouTube Editor, Freelance Interdependence

Freelance Assistant Editor Zealot

Associate Visual Designer (Freelance) Wattpad Corp

Freelance Recruiter, Staff Talent Acquisition Davis Wright Tremaine LLP

Resume Resources

What You'll Do:
Develop and execute audience development strategies that expand reach beyond our existing customer base, driving sustained new user acquisition.