Los Angeles, CA30 days ago
The Freelance Director, Analytics leads the performance measurement reporting and testing analytic deliverables in support of paid media, landing page, and CRM tactical campaigns and identifies actionable insights for on-going optimization based on media performance, site engagement, customer behavioral conversion proxy signals, campaign results, and testing across the end-to-end full funnel user journey. YoUR RESPONSIBILITIES: Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment, data collection, test and learn plans, ROI ProForma, and targeting in order to produce data driven intelligence from campaigns and programs.