Bachelor's degree in Marketing, Business Administration, Analytics, or a related field; 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proven track record of driving customer engagement and business performance. The Manager partners closely with Marketing Automation Operations, Analytics, Data, Creative, Brand Marketing, and other cross-functional teams to connect experimentation with customer engagement, conversion, retention, incremental revenue, and long-term customer value.