You'll lead our agency partnerships on strategy, planning, and budgets across all paid media channels (programmatic, social, CTV, OOH, podcast, and more), while orchestrating big tentpole integrated moments that bring together media, events, community, PR, and creative into seamless brand experiences. Exceptional cross-functional leadership : Proven ability to align and drive decisions across multiple teams with competing priorities, translate strategy into actionable plans, and build buy-in across Marketing, Brand, Creative, and Demand Gen.