Build a network of relationships within accounts in order to gain insight into system, customer and patient unmet needs, including clinical stakeholders and administrators, and diligently captures information on customer interactions using the Customer Relationship Management (CRM) database, including point of contact (POC) information, sales call activities, market intelligence, funnel development and other data points. Synthesize data from a range of formal and informal sources to understand the evolving and dynamic local care system, leveraging available tools and resources such as Engage (CRM), Excel, Tableau and available research to make data-driven decisions on account potential and opportunities in order to focus effort, including working across the Market team.