Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.) Experience developing and evaluating strategies across paid social, search, programmatic, display, video, mobile, and other digital channels. Digital contact strategies and program planning: Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels Media advisor: Work with clients to determine the right mix of paid social, paid search, programmatic, display, video, and other paid digital channels to support promotional, acquisition, retention, and customer engagement strategies.