This role defines the communications challenge, audience, messaging architecture, consumer journey, channel roles, launch phasing, and measurement approach-ensuring cross-channel planning begins with clear priorities, positioning, claims, reasons to believe, and brand guardrails. The Manager will serve as a central strategic partner across Product Marketing, Brand Strategy, Consumer Insights, CX, Creative, Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and activation teams-creating one connected plan across consumer touchpoints.