Paid Media Management: Plan, launch, and optimize paid media across platforms like Google Ads, Meta, TikTok, and programmatic channels, including supporting retail media (Amazon Ads, Walmart Connect). The Senior B2C Digital Marketing Specialist will own the planning, execution, optimization, and measurement of integrated digital programs that support ASUS consumer brand awareness, preference, consideration, and demand generation for consumer laptops and related devices in the U.S. market.