Develops, maintains and executes a comprehensive schedule of communications outreach and marketing efforts, inclusive of due dates, desired audience, delivery method, and actual date disseminated or launched for each planned effort, Executes and analyzes product email campaigns to achieve engagement and revenue goals for products and services. Utilizes Canva, Adobe InDesign, and HubSpot to create marketing materials such as promotional e-mails, advertising copy/graphics, exhibit displays, social media posts, newsletters and handout materials; collaborating with AASHTO graphic designers, program managers, and members as needed.