Responsibilities: • Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance• Identify what is working, what is wasting budget, and what needs to be tested next• Work with creative teams to turn performance data into new ad angles and creative briefs• Monitor campaigns daily and prepare weekly performance insights• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling• Support client-facing strategy when needed Requirements: • 4+ years of hands-on paid media or user acquisition experience• Strong experience managing campaigns in Meta Ads and Google Ads• Working knowledge of TikTok Ads• Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks is a plus• Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming is a plus• Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools• Ability to explain performance clearly: what happened, why it happened, and what to do next• Strong written English• Comfortable working remotely with daily accountability Important: This is a hands-on role. Nice to have:- Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics- Experience using AI tools for reporting, analysis, research, or workflow automation- Experience managing multiple client accounts at once.