The company's core differentiators include its large language generative AI, IntentKey, designed to locate and target online audiences without using consumer data, cookies, or identifiers and its machine learning predictive media mix AI, designed to empower CMO's with the ability to confidently and statistically optimize advertising spend across the omnichannel. Starting pay offered will be determined based on various job related factors including, but not limited to market demands, locations, internal salary ranges, applicant's skills, prior relevant experience, certain degrees or certifications, etc.