Collaborate with Communications, Creative Services, Ticketing, Development, Corporate Partnerships, and external partners to develop and execute cohesive marketing, revenue generation, digital advertising, email marketing, and fan engagement strategies for Men's and Women's Basketball and assigned programs. Direct email-marketing strategy in collaboration with Ticket Sales and Operations, using audience segmentation, automation, testing, and performance analytics to support season tickets, mini-plans, group sales, premium hospitality, single-game tickets, renewals, and fan-engagement initiatives.