You'll shape how the business understands what drives adoption, retention, and expansion, analyzing how customers move from sign-up to activation, engagement, conversion, expansion, and renewal, and turning that into clear, actionable insight on the growth levers leadership can act on. That looks like using AI to accelerate SQL development, pressure-test interpretations, turn complex datasets into clear executive narratives, and increasingly, building Generative BI applications that let stakeholders explore and interrogate data on their own.