AI Research & Tools: Research, evaluate, and implement AI-powered tools and workflows across SEO and AEO delivery — identifying what genuinely improves Primitive's speed, accuracy, and effectiveness, and building the processes that put those gains into practice across client accounts. Local & Reputation: Manage Google Business Profile setup, performance, and optimization across client accounts — and own review and reputation management, identifying the tools and workflows to streamline and automate as much of the process as possible.