Key job responsibilities - Design and execute the end-to-end subscriber lifecycle marketing strategy from onboarding through mature tenure, defining the communication cadence, channel mix, and messaging for each stage of the customer journey - Define segmentation strategies in partnership with Analytics, leveraging customer behavioral data, tenure, plan type, and usage patterns to personalize communications - Build and optimize the onboarding and activation program, ensuring new subscribers complete setup, achieve optimal antenna performance, and adopt key service features within the first 30 days - Execute the lifecycle marketing channel strategy across email, push notification, in-app messaging, SMS, and call center, optimizing channel mix based on subscriber preferences and engagement data - Design and execute A/B tests across messaging, timing, channel, and creative to continuously improve program performance and subscriber engagement metrics - Partner with Subscriber Base Management to align lifecycle communications with retention, growth, and reactivation motions, including warm handoffs to save interventions, upsell/cross-sell messaging at natural lifecycle moments, and win-back sequences targeting churned subscribers through outbound channels. - Track and report on lifecycle marketing KPIs (activation rate, feature adoption, engagement scores, early-tenure churn contribution) as part of weekly and monthly business reviews - Partner with Product & Engineering teams to define lifecycle marketing technology requirements, influencing the product roadmap to reduce manual operational burden Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.