li>Analyze data using tools such as Excel (advanced functions, pivot tables, charts), data visualization platforms (Tableau, Power BI), or survey tools (Qualtrics, SurveyMonkey) to identify patterns, trends, correlations, and strategic implications.
Support primary customer research by assisting in the design, execution, and analysis of surveys, interviews, focus groups, and customer journey mapping to uncover preferences, pain points, unmet needs, and segmentation opportunities.