Strong cross-functional leadership and influence skills, with experience partnering closely with Sales, Inside Sales/Call Center, Field Marketing, Enterprise Marketing, Operations, agencies, lead providers, vendors, and executive stakeholders within a matrixed and geographically dispersed organization. Direct and coordinate internal marketing resources, field marketing leaders, agencies, media partners, lead providers, and vendors; establish expectations, evaluate performance, and address gaps in execution, lead quality, responsiveness, compliance, or return on investment.