The ideal candidate has hands-on experience with leading demand-side platforms, including DV360, The Trade Desk, and/or Yahoo DSP, and a strong understanding of full-funnel programmatic strategy across channels such as Display, Online Video, CTV, and Digital Out-of-Home (DOOH). Advanced knowledge of leading programmatic platforms, including DV360, The Trade Desk, and Yahoo DSP, as well as audience activation through DSPs and CDPs, Google Campaign Manager (CM360), Prisma/MediaOcean, and third-party verification solutions.