Essential Functions: • Solicit, negotiate and book new and repeat business through various efforts, including outside sales calls, telemarketing, mailings, referrals, networking, etc. to maximize room revenue; develop relationships with corporate, business, travel industry, community organizations, professional associations, media, etc. to identify potential clients and increase market share. • Survey, review and analyze competition, market trends, as well as customer needs and comments to develop new plans and programs and determine the potency of current plans and programs; conduct internet prospecting.