Run a regular pipeline and performance-management cadence using sales versus target, qualified pipeline, self-generated opportunities, tours, lead-to-tour conversion, tour-to-close conversion, activity and follow-up, CRM discipline, and market/CMA knowledge; identify performance gaps, diagnose root causes, establish specific coaching plans with measurable expectations and follow-up, and make timely talent or role changes when performance does not improve. The Director personally prospects, conducts value-based discovery, architects personalized tours, advances pipeline, handles objections, creates appropriate urgency, and closes membership opportunities while also setting expectations, reviewing performance, coaching the sales team, and taking timely corrective action.