Own lead generation end-to-end — from strategy to execution to reporting — across brands, CMOs, and agency partners — Design and run multi-channel campaigns: LinkedIn, paid search, content syndication, email, and events — Build and manage a lead nurture system that keeps SocialNative in front of prospects through longer enterprise sales cycles— Work closely with the sales team daily — understand what's converting, what objections are coming up, and adjust campaigns accordingly — Own the MQL-to-SQL handoff process and ensure leads arrive warm, qualified, and with context — Track and report on marketing-sourced pipeline, cost per lead, and contribution to revenue — monthly, no excuses — Identify the highest-leverage channels for our specific buyer profile and double down ruthlessly. PRODUCT MARKETING & SALES ENABLEMENT — Own go-to-market for new product releases and capability launches coming out of the AI pivot — Build and maintain the sales collateral library — decks, one-pagers, case studies, competitive positioning — Translate technical product capabilities into language that resonates with brand and agency buyers — Develop competitive intelligence so the sales team always knows where SocialNative wins and why — Be the connective tissue between what the product team is building and how it shows up in market.