Determine what products or features to add to the line, and the short-term and long-term product mix that will result in maximum growth of the product line (i.e. establishing product line direction for existing products, including product line extensions and additional target markets); marketing/promoting product line; devising sales channel strategies; tracking revenue and margins; product pricing; positioning products in local markets; initiating measures for product cost containment and cost reduction; tracking industry trends, product segment growth, and market share; ensuring cooperative approach, and proactive communication by team members to support overall product and Club objectives. Activities include, but are not limited to, conducting thorough market analysis and research, defining product features and workflows, developing and implementing new product features, developing distribution plans, creating cost-benefit analysis, working with the assigned marketing team to create a marketing plan and appropriate support materials, and interfacing with both internal and external resources to implement programs.