Supports emerging vertical markets such as COOPs and Public and Private Exchanges Promotes and sells engagement products such as Healthy Actions, HCCS, High Ded., HSA compatible and Select Network products Review renewals for possible cross sale opportunities, provide creative product alternatives that demonstrate a consultative approach. Employs BCBSMA and competitor product and process knowledge and active listening skills to promptly and effectively gather the information necessary to engage the broker, account or member, identify customer needs, offer the appropriate telephonic, online, and offline sales support, build value, present strategic solutions, and retain and /or win the business.