Build and maintain the product capabilities that make each channel more effective, including discoverability, search and AI-answer-engine readiness, channel integrations, and acquisition tracking, working hand in hand with the teams who run those channels. While Performance Marketing, SEO, Partnerships, and Brand run our acquisition channels day to day, this role is their product counterpart: you will define which audiences we go after, how we broaden the channel mix over time, and what we need to build to get there, owning the roadmap and engineering investment behind that plan.