You will translate marketing and brand strategies into cohesive visual concepts, storyboards, layouts, and design systems as well as develop and oversee creative briefs for advertising initiatives and campaigns by defining visual objectives, design approach, brand look and feel, media format requirements, timelines, and resource needs. This position will review, direct, edit, and approve visual concepts, graphic design, motion graphics, and other creative assets developed by external agency partners and internal creative teams, providing clear art direction and feedback throughout the creative process.