Lead process discovery and solution enablement for priority use cases, with an initial emphasis on NPD workflows such as ICR, DSP, CR/FPR, tooling, engineering pilots, production pilots, PCD, PRD, hazard review, labeling, packaging, reliability, lab testing, and missing-parts risk. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.