ZillowNewRemote Mortgage Loan Officer (North Carolina) ZillowRemote Mortgage Loan Officer (North Carolina)Thomasville, NCRemoteThese include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
Lennar HomesLoan Officer Associate Lennar HomesLoan Officer AssociateMorrisville, NCFull timeThis role goes beyond support—you will actively contribute to lead conversion, pipeline growth, and customer experience while learning the daily behaviors, metrics, and decision‑making of top‑performing Loan Officers. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.
AgSouth Farm Credit, ACACommissioned Loan Originator AgSouth Farm Credit, ACACommissioned Loan OriginatorFletcher, North CarolinaOur $4 billion portfolio of customers and strong presence in local communities across North Carolina, South Carolina, and Georgia allow us to effectively serve our member-borrowers as the largest agricultural lender in the southeast. Part of the national Farm Credit System, we are an agricultural lending cooperative that provides loans for land, production agriculture, farm equipment, crop insurance, leasing, and home mortgages.
Sage Home Loans CorpMortgage Loan Originator | Sage Home Loans Sage Home Loans CorpMortgage Loan Originator | Sage Home LoansCharlotte, NCFounded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Sage Home Loans, Bankrate, Lonely Planet, The Points Guy, BestColleges and more. You'll engage directly with prospective and current clients over phone and email, providing clear, expert guidance on loan products, prequalification, and next steps-all while building strong relationships rooted in trust and transparency.
REV Federal Credit UnionMortgage Loan Originator - Leland, NC/Brunswick County REV Federal Credit UnionMortgage Loan Originator - Leland, NC/Brunswick CountyLeland, NCHowever, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. Representing the Credit Union with active participation in approved community outreach functions for the purpose of enhancing our image and developing new business opportunities.
United Community BankMortgage Loan Originator United Community BankMortgage Loan OriginatorCharlotte, North CarolinaRemoteIn this role, you’ll build lasting relationships with realtors, builders, and developers while guiding clients through the mortgage process with expertise and care. If you’re passionate about residential lending and thrive in a fast-paced, service-oriented setting, we’d love to hear from you.
Truist Financial CorpRetail Mortgage Loan Originator Truist Financial CorpRetail Mortgage Loan OriginatorWinston-Salem, NCPlease review the following job description: Responsible for the sales and marketing of Truist Mortgage Loan products within bank policies and procedures as well as consistent, effective referrals of mortgage clients for other bank services, including the qualifying package of services, and insurance products. All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
CrossCountry Mortgage LLCInside Loan Originator CrossCountry Mortgage LLCInside Loan Originatorburlington, NCCrossCountry Mortgage (CCM)\u202fis the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Position Overview: The Inside Loan Originator is responsible for converting inbound premium leads into loans by promoting CrossCountry Mortgage's competitive mortgage products, services, and programs.
Truist Financial CorpCentralized Loan Originator Truist Financial CorpCentralized Loan OriginatorGreensboro, NCSitting (if checked, indicate frequency) Constantly (More than 50% of the time) Standing (if checked, indicate frequency) Occasionally (Less than 25% of the time) Walking (if checked, indicate frequency) Occasionally (Less than 25% of the time) Bending (if checked, indicate frequency) Choose an item Lifting (if checked, indicate pounds) Up to 25 lbs. Please review the following job description: Responsible for the sales and marketing of Truist Mortgage Loan products in an inbound and outbound "call center" environment within bank policies and procedures as well as consistent, effective referrals of mortgage clients for other bank services, including the qualifying package of services, and insurance products.
Hilltop Holdings IncLoan Originator NE Hilltop Holdings IncLoan Originator NEraleigh, NCUnder the direction of the Branch and/or Production Manager, markets and promotes PrimeLending products and services to its client base of realtors, builders, bank officers and potential and past clients. Performs office or non-manual work directly related to the management or general business operations of PrimeLending and its customers.
Mutual of Omaha MortgageNewReverse Mortgage Originator Development Program Mutual of Omaha MortgageReverse Mortgage Originator Development ProgramCharlotte, NCFull timeState/local minimum wage base hourly non-recoverable draw plus commission for the first 12 months while we help you grow your business. You can expect the following: Our leading-edge compensation package sees our Loan Officers on average, earning $150,000 annually with the potential for more .
Huntington Bancshares IncMortgage Loan Officer - Raleigh, NC Huntington Bancshares IncMortgage Loan Officer - Raleigh, NCraleigh, NCBasic Qualifications:High school diploma or GEDOne or more years of mortgage loan origination experience, preferably at a bankNMLS licensePreferred Qualifications:Pipeline and book of businessBachelor''s degree preferredKnowledge of mortgage loan products (conventional, FHA/VA, construction lending and portfolio programs)Knowledge of mortgage procedures, documentation, and underwriting guidelinesDemonstrated ability to identify opportunities to cross-sell financial products and servicesEffective written and verbal communication skillsStrong organizational skills •Ability to multi-taskPC - Internet skill#LI-NA1Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)NoWorkplace Type:OfficeOur Approach to Office Workplace TypeCertain positions outside our branch network may be eligible for a flexible work arrangement. The associate in this position:Develops new and expands internal and external referral sources to grow mortgage businessUsing consultative selling techniques, advises clients on mortgage loan options and other financial products.
Hometrust BankMortgage Loan Officer Hometrust BankMortgage Loan OfficerRaleigh, NCHomeTrust Bank, founded in 1926, is a North Carolina chartered, community-focused financial institution committed to providing value-added community banking through online/mobile channels and multiple locations in Virginia, North Carolina, South Carolina, and Tennessee. Physical activity requiring reaching, sifting, lifting up to 25 lbs., finger dexterity, grasping, feeling, repetitive motions, talking and hearing are required.
First Federal BankSenior Loan Officer First Federal BankSenior Loan OfficerCharlotte, NCMortgage Originator cannot, directly or indirectly, commit First Federal on any lending decisions. - Assists collection officer with delinquent account files for the financial institution.
Paramount Residential Mortgage GroupLoan Officer Paramount Residential Mortgage GroupLoan OfficerCharlotte, North CarolinaMust devote substantially more than 50 percent of working hours outside of any Company office, home office, and any other fixed site, meeting with customers and potential customers seeking residential mortgage financing. Communication: Communicates well verbally and in writing with co-workers and customers acting as liaison between customer and Company’s internal departments to ensure cohesive business flow.
First Federal BankLoan Officer First Federal BankLoan OfficerCharlotte, NCOffering a dynamic benefit package that includes but is not limited to: Four Medical Plan Offerings to choose from. - Corresponds with customers, applicants or creditors to resolve questions regarding application information.
Primis Mortgage CompanyOutside Sales Mortgage Loan Officer Primis Mortgage CompanyOutside Sales Mortgage Loan OfficerMatthews, NCPart timePosition Summary: The Outside Sales Loan Officer is responsible for building a highly visible reputation as the mortgage loan expert in assigned areas resulting in the generation of quality mortgage loans that meet the criteria of Primis Mortgage products. The Outside Sales Loan Officer is also responsible for discussing client needs, recommending the best loan products, helping customers put together a complete loan package and collaborating with the underwriting team throughout the loan process.
AgCarolina Farm CreditMortgage Loan Officer AgCarolina Farm CreditMortgage Loan OfficerRaleigh, North CarolinaAs a Mortgage Loan Officer at AgCarolina Farm Credit, you'll play a key role in the origination of home loans to existing and new customers. Mortgage Loan Officer - Raleigh, Rocky Mount, Louisburg, Smithfield, Greenville, New Bern, Halifax, Ahoskie, Williamston, Elizabeth City .
Regions Financial CorpMortgage Loan Officer - North Carolina Regions Financial CorpMortgage Loan Officer - North CarolinaRaleigh, NCCompletes mortgage applications for submission to the loan processing and underwriting departments • Evaluates loan requests, analyze financial data, and determines qualification of collateral and customer credit history • Maintains contact with loan customer, communicating progress of loan and obtaining any required documentation • Structures loan to comply with acceptable lending practices and Federal regulations • Establishes detailed marketing/business plan including names of potential and existing loan customers, realtors, builders, developers, etc and frequency of contact • Answers customer calls and walk- in customers to discuss various loan products and qualification information • Makes sales calls on potential or existing customers as established in Regions marketing plan to develop new business or retain existing business • Cross-sells other bank products and services • Reads surveys and appraisals, and takes necessary steps to correct encroachments and violations • May participate in networking through professional, business and community organizations and activities to promote and market loan products. • Knowledgeable on agency and investor regulations and guidelines • Must be able to build and maintain internal and external relationships to deliver high levels of service • Must be able to multi-task competing priorities and meet tight deadlines • Proficient in Microsoft Office products • Sales acumen • Strong written and verbal communication skills.
Northpointe BankLoan Officer Northpointe BankLoan OfficerCharlotte, NCRemote$80,000This role is ideal for a detail-oriented, relationship-driven sales professional who thrives on building referral partnerships, delivering exceptional customer service, and taking pride in individual and team success within the mortgage industry. You’ll benefit from strong operational support, competitive benefits, and the opportunity to build a successful mortgage career with a bank that values relationships, teamwork, and performance.
AgSouth Farm Credit, ACALoan Officer AgSouth Farm Credit, ACALoan OfficerWilkesboro, North CarolinaOur $4 billion portfolio of customers and strong presence in local communities across North Carolina, South Carolina, and Georgia allow us to effectively serve our member-borrowers as the largest agricultural lender in the southeast. Expand existing relationships by proactively researching customer needs, uses discretion and independent judgment in understanding customer needs, and matching products and services to those needs.
Lennar CorporationLoan Officer Associate Lennar CorporationLoan Officer AssociateMorrisville, NCThis role goes beyond support—you will actively contribute to lead conversion, pipeline growth, and customer experience while learning the daily behaviors, metrics, and decision‑making of top‑performing Loan Officers. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.
Huntington Bancshares IncCommunity Mortgage Loan Officer - Charlotte, NC Huntington Bancshares IncCommunity Mortgage Loan Officer - Charlotte, NCcharlotte, NCBasic Qualifications:High school diploma or GEDOne or more years of mortgage loan origination experience, preferably at a bankNMLS licensePreferred Qualifications:Pipeline and book of businessEstablished relationships with nonprofits and local community organizations delivering homebuyer educationBachelor''s degree preferredKnowledge of mortgage loan products (conventional, FHA/VA, construction lending and portfolio programs)Knowledge of mortgage procedures, documentation, and underwriting guidelinesDemonstrated ability to identify opportunities to cross-sell financial products and servicesEffective written and verbal communication skillsStrong organizational skills Ability to multi-taskPC - Internet skill#LI-NA1Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)NoWorkplace Type:OfficeOur Approach to Office Workplace TypeCertain positions outside our branch network may be eligible for a flexible work arrangement. Duties & Responsibilities:Homebuyer EducationStrong engagement in the community with a Non-Profit focusDevelops new and expands internal and external referral sources to grow mortgage businessUsing consultative selling techniques, advises clients on mortgage loan options and other financial products.
Fidelity BankMortgage Loan Officer Fidelity BankMortgage Loan OfficerCharlotte, NC15% Conducts interviews with prospective borrowers in order to analyze financial and credit data, determine customer financing objectives, advise customers of product/pricing policies and guidelines, and gather any additional required information. SUMMARY: The Mortgage Loan Officer proactively solicits new residential mortgage business and sells mortgage products to meet established loan quality and production goals.
Mutual of Omaha MortgageReverse Mortgage Inside Sales Loan Officer Mutual of Omaha MortgageReverse Mortgage Inside Sales Loan OfficerCharlotte, NCRemoteFull timeAt Mutual of Omaha Reverse Mortgage, Loan Officers are trained to listen and build rapport, in addition to understanding and analyzing the full financial situations of our customers. The Home Equity Conversion Mortgage (HECM) was designed to utilize the equity in the home as a means to assist a peaceful and secure transition to one’s retirement years.
TowneBankMortgage Loan Officer TowneBankMortgage Loan Officerwilmington, NCOur member-centric approach empowers our team members to build lasting relationships with the businesses, families, and communities we serve, leading to opportunities and bright futures for our dedicated mortgage professionals. TowneBank Mortgage provides the personal experience that you expect from a hometown lender with the most advanced technology available to offer affordable loans, quick processing and exceptional service.
Coastal Credit UnionNewMortgage Loan Processor Coastal Credit UnionMortgage Loan ProcessorRaleigh, NCAt the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. (25%) Underwriting Support & Condition Clearing: Gather and review underwriting conditions for accuracy and completion, submit conditions to underwriting for final review and clearance.
AgCarolina Farm CreditLoan Officer AgCarolina Farm CreditLoan OfficerLouisburg, North CarolinaAs a Loan Officer at AgCarolina Farm Credit, you'll play a key role in originating and servicing loans, marketing financial services, and developing strong relationships with borrowers in both the commercial and consumer markets. As a Loan Officer in the Louisburg branch, you will serve both consumer and commercial borrowers primarily in Franklin, Vance, Granville, and Warren counties.
ANS Residential Mortgage LLCNC Loan Officer ANS Residential Mortgage LLCNC Loan OfficerHolly Springs, NCJob Description: As a Licensed Mortgage Loan Officer at ANS Residential Mortgage, you will be responsible for originating mortgage loans by guiding customers through the entire loan process from application to closing. Educate clients on the various loan programs available, including conventional, FHA, VA, USDA and Non QM loan options, explaining terms, rates, and costs associated with each option.
MOTIVATION FINANCIAL LLCLoan Officer MOTIVATION FINANCIAL LLCLoan OfficerCHARLOTTE, NCRemoteIn addition, we’ve built strong relationships with trusted real estate agents, financial professionals, and investor groups—giving you a steady flow of opportunities while you continue building your own book of business. Conduct needs assessments to recommend suitable loan products, including conventional, FHA, VA, and niche products like DSCR and fix-and-flip loans.
MRINetwork JobsCommercial Real Estate Loan Officer MRINetwork JobsCommercial Real Estate Loan OfficerCharlotte, North CarolinaWill provide service to prospective commercial loan customers and interview applicants to develop information concerning their needs, credit, stability, earnings, and potential income to the property to assist in determining whether the commercial loan package will be an acceptable risk. RESPONSIBILITIES : Will solicit and coordinate the closing of commercial loans; responsible for commercial loan business development and to act as the bank’s contact with commercial loan clients, brokers, and contractors.
Broker Solutions, Inc.Sr. Loan Officer Refi Broker Solutions, Inc.Sr. Loan Officer RefiCharlotte, NCPrimary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. NAF LO''s have all the modern tools needed to move fast and be successful, including: Industry leading Comp Plan 1000''s of Real Estate partners to help your borrower find a home quick, and ensure the loan closes with you.
LeadlingMortgage Loan Officer LeadlingMortgage Loan OfficerAsheville, NC$100,000–$500,000Our client provides the perfect platform for high-performing Mortgage Advisors like you who are ready to step into the spotlight and make a significant impact! Our proprietary system focuses on fostering strong relationships with real estate professionals, helping you: Attract and retain producing Realtors.
LeadlingNewMortgage Loan Officer | National Lender- NC LeadlingMortgage Loan Officer | National Lender- NCLake Norman of Catawba, NCRemote$75,000–$200,000Leadling is actively searching for seeking experienced Mortgage Loan Officers ready to increase earnings, scale nationally, and gain full control of their business with a National Mortgage Lender. Most Loan Officers never see the true value of the loans they close.
Primis BankOutside Sales Mortgage Loan Officer Primis BankOutside Sales Mortgage Loan OfficerMatthews, NCPosition Summary: The Outside Sales Loan Officer is responsible for building a highly visible reputation as the mortgage loan expert in assigned areas resulting in the generation of quality mortgage loans that meet the criteria of Primis Mortgage products. The Outside Sales Loan Officer is also responsible for discussing client needs, recommending the best loan products, helping customers put together a complete loan package and collaborating with the underwriting team throughout the loan process.
AgSouth Farm Credit, ACALoan Officer Intern - NORTH CAROLINA AgSouth Farm Credit, ACALoan Officer Intern - NORTH CAROLINARaleigh, North Carolina$18–$18 / hourSpend your summer partnering with our leading agricultural lenders to advance your skills in financial analysis, sales, business development, and customer relationship management! We are committed to giving our interns the opportunity to experience full time employee responsibilities, meet with senior and executive management, and to become future leaders for our great organization.
Coastal Credit UnionNewMortgage Loan Underwriter Coastal Credit UnionMortgage Loan UnderwriterRaleigh, NC15%) Compliance and Regulatory Adherence – ensure loans meet applicable federal, state, and agency regulations including TRID, ATR/QM, Reg B and fair lending. The Mortgage Loan Underwriter is responsible for fully evaluating the mortgage loan application and documentation to determine borrower eligibility based on creditworthiness, income, assets, and property.
AgSouth Farm Credit, ACALoan Processing Coordinator AgSouth Farm Credit, ACALoan Processing CoordinatorYadkinville, North CarolinaThis position delivers outstanding service which exceeds customer expectations through processing pre-loan closing activities, creating and disbursing proceeds, completing file documentation, and ensuring procedures are followed to deliver loans with accurate and compliant legal documentation. Lending Loan Processing Support: Support the sales/lending staff by preparing and verifying loan documents, commitment letters, loan disclosures, closing papers, loan treatments and other required time-sensitive information prior to loan closings.
Mutual of Omaha MortgageNewLoan Officer Mutual of Omaha MortgageLoan OfficerNCFull timeMortgageJobs #NorthCarolinaLoanOfficers #Hiring #MutualOfOmahaMortgage #Homebuilders #RealEstate #CareerOpportunity. In this role, you'll not only have the opportunity to expand your own network but also support homebuilders and real estate brokerage offices—making a bigger impact in the industry.
SoFi Technologies IncHome Loans Member Advocate SoFi Technologies IncHome Loans Member Advocatecharlotte, NC$22.20–$41.63 / hourYou will also utilize your customer service, product knowledge and sales skills to work with loan files that need to be restructured to meet agency guidelines and to make outbound calls to borrowers to review any needed changes. The role: As a Home Loan Member Advocate III working in a mortgage environment, you will perform multiple duties while in this role which include Retention, Loan Restructure, and Customer Service efforts.
New American FundingLoan Officer New American FundingLoan OfficerCharlotte, North CarolinaPrimary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. NMLS Licensed needed but not required to apply (will need to obtain license prior to starting; we will help provide guidance on how to obtain it).
Sage Home Loans CorpEntry Level Mortgage Sales Training | Sage Home Loans Sage Home Loans CorpEntry Level Mortgage Sales Training | Sage Home LoansCharlotte, NCAcross the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. From day one, youll be immersed in our client-first culture-practicing real-world communication, building product knowledge, and learning how to win the right way through service, speed, and accountability.
Reliance First Capital, LLCMortgage Loan Processor Reliance First Capital, LLCMortgage Loan ProcessorCharlotte, NC$40,000–$65,000Responsible for processing loans from set-up to closing by verifying, assembling, and entering borrower information into the system. Working knowledge of Microsoft Office Suite to include Word and Excel.
Macpower Digital Assets Edge Private LimitedMortgage Loan Officer | Mortgage Sales Specialist (Spanish Required) Macpower Digital Assets Edge Private LimitedMortgage Loan Officer | Mortgage Sales Specialist (Spanish Required)Charlotte, NC$25–$31.25 / hourAssist new and existing clients with home purchases, refinancing, or home equity loans. Submit mortgage applications and help clients gather required documents.
Macpower Digital Assets Edge Private LimitedMortgage Loan Officer | Mortgage Sales Specialist Macpower Digital Assets Edge Private LimitedMortgage Loan Officer | Mortgage Sales SpecialistCharlotte, NC$25–$28.85 / hourAssist new and existing clients with home purchases, refinancing, or home equity loans. Submit mortgage applications and help clients gather required documents.
TrueFinancialLicensed Loan Officer TrueFinancialLicensed Loan OfficerCharlotte, North CarolinaPosition OverviewWe are seeking experienced, licensed Mortgage Loan Officers for our high-volume call center. This is a full-time, inside sales role requiring a proven track record of closing residential loans.
New American FundingSr. Loan Officer - Consumer Direct New American FundingSr. Loan Officer - Consumer DirectNorth CarolinaRemotePrimary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. Analyze customers' financial situations and provide the appropriate solution by advising customers as to the appropriate loan product for them.
New American FundingSr. Loan Officer - Refi New American FundingSr. Loan Officer - RefiCharlotte, North CarolinaPrimary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. Analyze customers' financial situations and provide the appropriate solution by advising customers as to the appropriate loan product for them.
New American FundingSr. Loan Officer New American FundingSr. Loan OfficerCharlotte, North CarolinaPrimary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. Responsibilities: Builds rapport and leverages customer relationships with existing and potential borrowers with the goal of meeting customer needs and exceeding their expectations.
Sage Home Loans CorpSenior Digital Marketing Manager | Sage Home Loans Sage Home Loans CorpSenior Digital Marketing Manager | Sage Home LoansCharlotte, NC$90,000–$130,000 / yearAcross the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies-including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).