8+ years of progressive digital marketing experience; 3+ years leading teams at DTC brands doing $17M+ in revenue Proven track record growing DTC revenue profitably, with disciplined CAC, ROAS and margin management Experience marketing health products that need customer education (supplements, functional medicine, health optimization), including working within FDA and FTC rules on health claims Experience building or running education-led marketing: expert-led content, video (YouTube), SEO, email and lead nurture Experience working with a physician, scientist or founder as the public voice of a brand Deep technical expertise in SEO/SEM, Google Analytics, Google Ads, Meta Ads, attribution modeling and funnel optimization E-commerce platform expertise with a proven ability to improve conversion rates and customer experience Hands-on experience using AI tools (such as Claude or ChatGPT) to improve marketing performance and content quality Data-driven decisiveness: turning analytics into strategy and acting with incomplete information Team leadership that builds high-performing teams through collaborative effort and a never-settle mindset Bachelors degree or equivalent experience. Experience with Shopify, Klaviyo or similar DTC platforms Strong creative sensibility partnering with design and content teams Experience managing $1M+ annual ad budgets Track record of email and SMS programs that educate and retain customers.