UNKNOWN

FEED

LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time. You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.

US Marketing DirectorLocation: Ho-Ho-Kus, NJ (Mon - Thur in office) Reports to: Co-Founder & CEOAbout LOVE CORNIn life and in snacks, it's all about finding love in the simple things! LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.Founded in 2016 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.Role OverviewWe're looking for a US Marketing Director to lead LOVE CORN's digital-first marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail.You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.This role requires a hands-on digital leader - a strategist, storyteller, and performance optimizer rolled into one.Key ResponsibilitiesDigital & Performance Marketing<ul><li>Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop. </li><li>Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals. </li><li>Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships. </li><li>Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty. </li><li>Partner with eCommerce partners to optimize Amazon/Instacart/TikTok Shop marketing and maximize conversion. </li></ul>Retail & Shopper Marketing (Digital-Forward)<ul><li>Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation). </li><li>Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (digital + shopper). </li><li>Track and optimize ROI across retail media and digital spend. </li></ul>Data, Insights & Analytics<ul><li>Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth). </li><li>Leverage consumer insights and category data to guide strategy, content, and campaign optimization. </li><li>A/B test campaigns and creative to constantly improve outcomes. </li></ul>Leadership & Collaboration<ul><li>Manage and mentor a small, high-performing team (community, content, design, & some agencies) </li><li>Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns). </li><li>Present digital & marketing updates to board and executive team. </li></ul>Qualifications<ul><li>8–12 years of digital marketing experience within food & beverage or CPG; startup/challenger brand experience preferred. </li><li>Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs. </li><li>Experience leading Amazon, Instacart, and retail media marketing. </li><li>Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities. </li><li>Ability to translate digital campaigns into retail results (velocity, distribution growth, incremental displays). </li><li>Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making. </li><li>Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy. </li></ul>

LOVE CORN

Director of Marketing

A/B Testing

Analysis Skills

Budgeting

Campaigns

Communication Skills

Consumer Packaged Goods

Customer Relationship Management (CRM)

Customer/Client Research

Demand Forecasting/Planning

Ecosystems

Entrepreneurship

Finance

Food and Beverage Industry

Leadership

Loyalty Programs

Marketing

Marketing Plan

Marketing Strategy

Media Campaigns

Mentoring

Online Communities

Online Marketing

Operations Planning

Outbound Marketing

Partner Sales

Performance Metrics

Performance Tuning/Optimization

Reporting Dashboards

Retail

Retention Programs

Return on Investment (ROI)

Sales

Sales Support

Search Engine Marketing (SEM)

Short Messaging Service (SMS)

Startup

Storytelling

eCommerce

eCommerce (B2X) Marketing

BreezyHR

ADAPTED_NOW

Exceptions or modifications to certain job duties and/or expected schedules may be provided for an employee who needs a reasonable accommodation for: (a) a sincerely held religious belief, observance or practice that conflicts with the expected schedule for a position; or (b) an otherwise qualified individual with a disability, unless such accommodation poses an undue hardship on our business, in accordance with applicable federal, state and local laws. We also will endeavor to provide reasonable accommodation for a job applicant's or an employee's sincerely held religious beliefs, observances, or practices that conflict with a work requirement unless the accommodation poses an undue hardship to our business, in accordance with applicable federal, state and local laws.

Mavis Tire - Director, Marketing Analytics The Director, Marketing Analytics will support the marketing team and provide strategic guidance and develop a comprehensive analytical framework leading to sound business decisions and recommendations marketing initiatives through rigorous analysis of data from varied internal and external sources while fostering a collaborative environment with other third party and internal associates. ResponsibilitiesData Analysis for Marketing Performance<ul><li style="line-height:115%">Lead tracking and analysis of key metrics from customer, marketing, and web behavioral data.</li><li style="line-height:115%">Develop measurement strategies for all marketing initiatives.</li><li style="line-height:115%">Apply descriptive and summary statistical techniques for discovery and timely insights.</li></ul>Data Visualization and Reporting<ul><li style="line-height:115%">Build and manage analytical assets, including multi-touch attribution and marketing mix modeling programs.</li><li style="line-height:115%">Drive creation of user-friendly dashboards and reports to support data driven decision making for all marketing channels.</li></ul>Insight Generation and Recommendations<ul><li style="line-height:115%">Critically examine opportunities and alternatives for marketing business cases.</li><li style="line-height:115%">Provide insights to business leaders regarding impactful analysis findings.</li><li style="line-height:115%">Develop and present learnings from analysis, including actionable insights and recommendations.</li></ul>Data Governance and Integration<ul><li style="line-height:115%">Establish and maintain data governance and quality standards.</li><li style="line-height:115%">Ensure seamless integration of marketing data sources.</li><li style="line-height:115%">Foster a collaborative environment for business problem solving throughout the marketing and analytics departments.</li></ul>Marketing Performance Improvement<ul><li style="line-height:115%">Support measurement of test results of different tactics across multiple channels to optimize performance and ROI.</li><li style="line-height:115%">Integrate data analytics to understand customer behavior, preferences, and journey.</li><li style="line-height:115%">Recommend marketing activities based on consumer information and campaign results.</li></ul>Partnership and Collaboration<ul><li style="line-height:115%">Partner with marketing agencies to develop analytical activities.</li><li style="line-height:115%">Monitor external digital media and marketing trends and keep the organization aware of future opportunities on the analytics front.</li></ul> Employee BenefitsAt Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement. Mavis is an Equal Opportunity EmployerConsistent with our commitment to the principle of equal employment opportunity for all individuals, we enforce a zero-tolerance policy on discrimination at Mavis. Employment decisions are made without regard to an applicant's or employee's actual or perceived race, color, religion, creed, sex, pregnancy, sexual orientation, national origin, age, ancestry, ethnicity, disability, citizenship, alienage, marital status, domestic or civil union partnership status, familial status, caregiver status, military or veteran status, transgender status, gender identity or expression, genetic information, predisposing genetic characteristic, status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local laws, regulations or ordinances. Exceptions or modifications to certain job duties and/or expected schedules may be provided for an employee who needs a reasonable accommodation for: (a) a sincerely held religious belief, observance or practice that conflicts with the expected schedule for a position; or (b) an otherwise qualified individual with a disability, unless such accommodation poses an undue hardship on our business, in accordance with applicable federal, state and local laws. Additional information is available by contacting HRConnect@mavistire.com. We will endeavor to make a reasonable accommodation / modification to the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operations of our business, in accordance with applicable federal, state and local laws. If you believe you require such assistance to complete this Application for Employment or to participate in the interview process, please contact our Employee Experience team at (914) 984-2500 ext. 5631. We also will endeavor to provide reasonable accommodation for a job applicant's or an employee's sincerely held religious beliefs, observances, or practices that conflict with a work requirement unless the accommodation poses an undue hardship to our business, in accordance with applicable federal, state and local laws. If you believe you require such an accommodation, please contact our Employee Experience team at (914) 984-2500 ext. 5631. In addition, applicants may report any instances of perceived discrimination through HRConnect either by calling toll-free at 1-877-628-4755 or by sending an email to HRConnect@mavistire.com.

Mavis Tire Supply LLC

Director, Marketing Analytics

Asset Management

Business Case

Business impact analysis (BIA)

Channel Marketing

Customer/Consumer Behavior

Data Analysis

Decision Support

Digital Media

Employee Benefits

Metrics

Performance Analysis

Performance Management

Problem Solving Skills

Quality Metrics

Strategic Planning

Team Player

Testing

Time Management

Mavis Tire Supply

OTHER

This role partners closely with the SVP of DTC Marketing, and cross-functional executive stakeholders such as Director Brand and Creative Strategy, and the VP Data & Analytics & MarTech to deliver high-impact strategic projects, brand-building programs, and performance-driven media investments to over-deliver on operating plans. This leader oversees Gerber Life's integrated campaign development, media strategy and planning, and is a key member of the Go-To-Market team who spearhead the execution of transformative special projects that drive growth and enhance brand value and support enterprise growth priorities.

Overview:
The Vice President of Media Strategy will be responsible for driving insights and aiding overall media transformation for Gerber Life, the DTC marketing engine of Western & Southern Financial Group. The VP of Media Strategy is a key strategic leader within the Gerber Life marketing organization, responsible for shaping and operationalizing marketing messages through media excellence and execution. This role partners closely with the SVP of DTC Marketing, and cross-functional executive stakeholders such as Director Brand and Creative Strategy, and the VP Data & Analytics & MarTech to deliver high-impact strategic projects, brand-building programs, and performance-driven media investments to over-deliver on operating plans. This leader oversees Gerber Life's integrated campaign development, media strategy and planning, and is a key member of the Go-To-Market team who spearhead the execution of transformative special projects that drive growth and enhance brand value and support enterprise growth priorities. This role will oversee Pillars of Growth Marketing, Lifecycle and Brand activations to deliver on both brand and performance goals. This includes focus and management to profitability/VNB (Value of New Business) metrics at a product level and oversight of a multi-million dollar budget.

Responsibilities:
What you will do:<ul><li>Oversee enterprise-wide DTC media strategy leading the Growth & Lifecycle Marketing teams, planning, and optimization across paper/direct mail, digital video/TV, social, search, programmatic, and emerging channels.</li><li>Program and Initiative based media frameworks that drive efficient full-funnel acquisition, brand visibility, and customer engagement, including measurement and accountability.</li><li>Partner with analytics and agency teams to evaluate audience/journey-bases, as well as channel performance, attribution, mix modeling, and ROI insights that guide investment decisions.</li><li>Ensure that media investments align with brand strategy, business goals, and enterprise customer growth priorities.</li><li>Ability to manage both performance based accountable media measured at an audience level, as well as strategic brand investments.</li><li>Monitor ongoing spending, track expenses, and project future budget requirements to ensure efficient use of resources and alignment with overall business goals.</li><li>Partner with business and technology leaders to drive innovation in digital marketing solutions, enabling seamless omnichannel capabilities and ensuring the adoption of best-in-class tools and platforms.</li><li>Collaborate with the MarTech team to architect and integrate a comprehensive digital marketing ecosystem, leveraging platforms (e.g., Salesforce Marketing Cloud, Google Analytics, etc) to enable data-driven decision-making and campaign execution.</li><li>Work with Marketing Operations Director to help establish and enforce governance standards for marketing operations, ensuring compliance, data integrity, and best practices across all channels.</li><li>Manage relationships with external agency partners, conducting regular agency reviews to ensure high performance and alignment with brand standards and KPIs.</li><li>Lead, mentor, and develop a diverse, high-performing team of digital marketing professionals, providing training, resources, and ongoing support to foster growth and excellence within the team.</li><li>Leverage advanced analytics, AI-powered insights, and performance metrics to continuously monitor, evaluate, and optimize digital marketing campaigns across channels.</li><li>Establish clear, measurable objectives for digital performance and brand health, defining KPIs and multitouch attribution methodologies.</li><li>Leverage integrated data from across the MarTech stack, including CRM, CDP, automation platforms, and web analytics, to create a unified view of customer behavior and campaign impact.</li><li>Partner with analytics team to understand and take action on clear insights from digital and traditional marketing performance, contextualizing findings within the broader business environment to enable senior stakeholders to make informed strategic decisions.</li><li>Serve as part of the Marketing Go-To-Market team (Media + Brand + Analytics) to help lead cross-functional special projects that directly support enterprise growth, brand value creation, and modernization efforts—as assigned by the SVP of DTC Marketing.</li><li>Drive strategic initiatives such as integrating new brand platforms into media campaigns, introducing new product go-to-market strategy, agency model evolution, major media partnerships, and strategic sponsorships.</li><li>Serve as a strategic advisor to the SVP, helping frame enterprise priorities, assess market opportunities, and advance the long-term vision for the Gerber Life brand.</li><li>Collaborate with Product, Media, Analytics, CRM, Agency, and Customer Experience teams to align brand and media strategy with in-market execution.</li><li>Build strong relationships with internal leaders and external agency partners to deliver integrated strategies and cohesive execution across channels.</li><li>Help steward a customer-centric culture rooted in insights, creative excellence, and brand consistency.</li><li>Deliver brand experience both internally and externally through partnership with HR and Cross-functional leadership teams.</li><li>Lead and develop a team of Media Directors (Growth & Lifecycle) and their respective teams of media planners, leaders (approximately 2 direct reports, and a team of 6 total internally, yet dozens with oversight of agencies and contractors).</li><li>Foster an environment of innovation, accountability, and high performance.</li><li>Strengthen organizational brand and media capabilities through talent development, process improvement, and strategic investment in partners and tools.</li><li>Performs other duties as assigned.</li><li>Complies with all policies and standards.</li></ul>

Qualifications:
<ul><li>Bachelor's Degree - Required</li><li>Master's Degree MBA - Preferred</li><li>10 to 15+ years of progressive leadership experience leading a team of 5-10 in DTC media strategy, integrated marketing, financial services and insurance or related fields. - Preferred</li><li>15+ years direct to consumer marketing experience; Significant experience managing product marketing across channels (online and offline) with a record of driving results with marketing innovation/growth - Required</li><li>P&L Management experience - Required</li></ul>Work Setting/Position Demands:<ul><li>Works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.</li><li>Requires the ability to verbally communicate and exchange accurate information to customers and associates on a regular basis.</li><li>Requires visual acuity to read and interpret a variety of correspondence, procedures, reports and forms via paper and electronic documents, visual inspection involving small defects; small parts, and/or operation of machinery (including inspection); using measurement devices continuously. Visual acuity is required to determine accuracy, neatness, and thoroughness of work assigned.</li><li>Requires the ability to prepare written correspondence, reports and forms using prescribed formats and conforming to rules of punctuation, grammar, diction, and style on a regular basis.</li><li>Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts, and draw valid conclusions</li><li>Performs substantial movement of wrists, hands, and fingers for continuous computer work.</li><li>Extended hours required during peak workloads or special projects/events.</li></ul>Travel Requirements:<ul><li>Some (5-10%) for visits to operations and contact center teams, periodic conferences, etc.</li></ul>

Note: Posted Hiring Salary Range:
The salary ranges posted reflect our targeted base pay hiring range for the position. The final determination on base pay for any position will be determined based on multiple factors to ensure pay equity within the organization. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives whereby total compensation may exceed base salary depending on individual performance.

Mail Jobs in Central Valley, NY

Resume Resources

Get noticed by top employers!

Mail Jobs in Central Valley, NY

Director of Marketing LOVE CORN

Director, Marketing Analytics Mavis Tire Supply LLC

Vice President, DTC Marketing & Media Strategy Western & Southern Financial Group

Resume Resources