Partner with demand generation leadership to analyze campaign and funnel performance + **Tracking & Digital Infrastructure** + Own GA4 infrastructure including: + Event tracking + Conversion tracking + Funnel visibility + User journey analysis + Ensure accurate attribution and tracking across digital channels and systems + Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem + **Cross-Functional Leadership** + Partner closely with: + Demand generation + Social media + Content + Digital marketing + Sales operations + Manage and mentor digital marketing team members focused on campaign execution and website optimization + Collaborate with external agencies and technology partners as needed _Required Skills / Experience:_ + 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics + Hands-on experience with Salesforce and Pardot/Account Engagement + Experience building or improving marketing automation and lead lifecycle programs + Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics + Experience with GA4, tracking infrastructure, and conversion analysis + Experience creating executive-level dashboards and performance reporting + Strong analytical, communication, and problem-solving skills _Preferred Skills/Experience:_ + Experience supporting B2B demand generation teams + Experience in healthcare, insurance, financial services, or other complex B2B industries + Experience working with external marketing agencies and implementation partners + Familiarity with SEO, paid media, and website optimization concepts _Based on relevant market data and other factors, the anticipated hiring range for this role is $105_ _,000 to $120_ _,000 annually. This individual will oversee Salesforce and Pardot operations, marketing automation, attribution, reporting, and digital tracking infrastructure while partnering cross-functionally across demand generation, social media, content, digital marketing, sales operations, and business development teams.