Digital Campaign SpecialistHybrid position; must be local to drive to the Malvern office for meetings, upon requestEducation: Bachelor's degree in marketing, Information Science, Digital/Interactive Communications Design, or a related field requiredExperience / Skills / Qualifications:3–5 years of experience in digital marketing, with demonstrated success supporting and executing digital campaignsExperience implementing multi-channel digital campaigns, channel drive-to strategies, and/or web design initiativesHands-on experience with one or more digital marketing channels, including email marketing, demand generation landing pages and forms, search (organic and paid), content management systems (CMS), and web designStrong understanding of the digital marketing technology landscape and multi-channel campaign executionAbility to advise stakeholders on digital marketing best practices, including web and email optimization, to drive effective campaign outcomesStrong interpersonal, communication, analytical, and problem-solving skills, with the ability to collaborate effectively across cross-functional teamsExperience collaborating with global stakeholders across regions and cross-functional teamsKnowledge of digital campaign processes, campaign assembly, deployment, and optimization across multiple digital channelsExperience with digital marketing platforms such as Sprinklr, Eloqua, and Scrivito CMS preferredSelf-motivated with a solid understanding of current digital marketing technologies, trends, and best practicesProven ability to manage multiple priorities, balance competing deadlines, and deliver high-quality work in a fast-paced environmentStrong sense of ownership and accountability, with the ability to independently manage projects from initiation through completionExceptional analytical skills, attention to detail, and commitment to delivering high-quality resultsThis position may suit you best if you have:Experience collaborating with multiple global stakeholders across regions and functionsStrong interpersonal and communication skills, combined with excellent analytical and problem-solving abilitiesA self-starter mindset with a solid understanding of current digital marketing technologies and best practicesA passion for learning, adopting new technologies, and applying innovative approaches across digital platformsThe ability to effectively prioritize multiple projects while performing well under tight deadlines and changing prioritiesA proactive, highly motivated approach with a strong sense of ownership and accountability for project outcomesExceptional analytical skills with meticulous attention to detail and a commitment to delivering high-quality workPassion for learning and adopting emerging technologies to continuously improve digital experiences and campaign performanceDescription:The Digital Campaign Specialist is responsible for supporting and executing multi-channel digital campaigns within an internal digital agency environment, with a focus on quality, timeliness, and optimizing the digital customer journey. Primary Duties and Responsibilities:Consults on and executes digital customer journeys across web and email channels, including campaign and event landing pages, email creation and automation, and organic keyword research, ensuring high-quality implementation and adherence to digital marketing best practicesParticipates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and detailsAccountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirectsConsults on content and creative execution for web, emails, search ads, and web within pre-designed templates and answers channel-specific questions and recommends data-driven solutions based on best practicesCoordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teamsEnsures campaign flow, roll-out and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementationEngages experts (SMEs) as appropriate to bring campaign to productionEnsures quality of customer interactions and promotes a best-in-class customer journeyPrepares and distributes the campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, and coordinates additional needs back to BA or regionKeeps attention on campaign results to capture and further apply best practices.