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Reporting to the Director of Marketing & Communications, the Enrollment Marketing Manager leads strategy and execution of prospective student engagement to drive enrollment across all College of Nursing programs. Design and execute recruitment events (virtual and in-person), including information sessions, campus visits, and outreach initiatives that generate and convert prospective student interest.

Job Description SummaryReporting to the Director of Marketing & Communications, the Enrollment Marketing Manager leads strategy and execution of prospective student engagement to drive enrollment across all College of Nursing programs. This role manages the full enrollment funnel—from inquiry to matriculation—using targeted, multi-channel outreach to increase conversion. The position also serves as the College’s CRM lead, optimizing automated communication journeys in Anthology to create a seamless, student-centered experience. In partnership with marketing, admissions, and academic teams, the manager supports digital campaigns, paid media, and recruitment content to drive qualified inquiries and results.EntityMedical University of South Carolina (MUSC - Univ)Worker TypeEmployeeWorker Sub-Type​ClassifiedCost CenterCC001082 CON Office Of The DeanPay Rate TypeSalaryPay GradeUniversity-GEN08 Pay Range45,300.00 - 61,100.00 - 77,000.000Scheduled Weekly Hours40Work ShiftJob DescriptionMinimum Requirements<ul><li>A bachelor's degree and one-year relevant program experience.</li></ul>Preferred Qualifications<ul><li>3-5 years of experience in enrollment management, recruitment, admissions, or a related student-facing role.</li><li>Demonstrated experience leveraging CRM platforms to manage communications, track engagement, and support funnel performance.</li></ul><ul><li>Experience leading recruitment efforts for health professions programs.</li><li>Experience collaborating on digital marketing strategy, paid media alignment, and lead generation optimization.</li><li>Strong analytical skills with the ability to interpret and act on enrollment funnel metrics and performance data.</li><li>Familiarity with NursingCAS or similar centralized application systems.</li></ul>Job Duties:Enrollment Management and Outreach (25%)<ul><li>Lead and execute enrollment strategies for graduate programs (MSN, DNP, PhD, PMHNP Certificate), owning performance from inquiry through enrollment.</li><li>Drive high-touch engagement by executing a structured, multi-channel outreach strategy (email, SMS, phone) with same-business-day response standards and sustained follow-up cadence.</li><li>Design and execute recruitment events (virtual and in-person), including information sessions, campus visits, and outreach initiatives that generate and convert prospective student interest.</li><li>Oversee CRM data integrity, ensuring all prospect interactions, funnel stages, and engagement history are accurately captured and leveraged for decision-making.</li><li>Coordinate closely with Student Services and recruitment staff to ensure seamless transitions across the enrollment lifecycle and eliminate prospect attrition at handoff points.</li></ul>CRM Management & Journey Design (25%)<ul><li>Serve as the strategic lead and SuperUser for Anthology CRM, designing, building, and optimizing automated communication workflows across the enrollment lifecycle.</li><li>Architect segmented, behavior-driven communication journeys tailored to program audiences, integrating email and SMS to maximize engagement and responsiveness.</li><li>Monitor and analyze funnel performance across all stages, identifying conversion trends, diagnosing drop-off points, and leading targeted intervention strategies.</li><li>Establish and track key performance indicators, including speed-to-lead, engagement cadence, application completion, and yield by program.</li><li>Partner with admissions leadership to develop and execute data-informed yield strategies that improve admitted student conversion.</li></ul>Digital Marketing Strategy Support (15%)<ul><li>Partner in the execution of digital marketing strategy by aligning paid media, lead generation, and outreach efforts with enrollment funnel objectives.</li><li>Analyze and provide actionable insights on lead quality, inquiry trends, and audience behavior to inform targeting, messaging, and budget optimization.</li><li>Evaluate and optimize landing pages and ad creative to improve conversion rates from click to inquiry.</li><li>Contribute to the development and execution of recruitment marketing content, including email campaigns, digital ads, and web messaging.</li><li>Support performance tracking by connecting marketing activity to downstream enrollment outcomes and funnel metrics.</li></ul>Content Development and Creation Support (15%)<ul><li>Collaborate to lead continuous improvement of the College’s web presence, ensuring program pages and inquiry pathways are accurate, compelling, and conversion-focused.</li><li>Partner on the strategy and execution of social media content that elevates program visibility, engages prospective students, and supports recruitment goals.</li><li>Contribute to content planning by identifying high-impact topics, formats, and channels aligned with target audiences.</li><li>Ensure content consistency and alignment with institutional brand and recruitment strategy.</li></ul>Recruitment Performance Reporting & Funnel Analytics (10%)<ul><li>Lead the analysis and reporting of enrollment funnel performance, including lead generation, conversion rates, yield, and enrollment pacing.</li><li>Develop and deliver actionable insights through regular reporting to inform strategic decision-making by College leadership.</li><li>Identify performance gaps and execute data-driven recommendations to optimize recruitment outcomes.</li><li>Support development of cost-per-acquisition tracking and broader enrollment analytics infrastructure.</li></ul>Pipeline & Partnership Development (5%)<ul><li>Build and lead strategic partnerships with healthcare organizations to develop sustainable referral pipelines for graduate and post-licensure programs.</li><li>Engage nursing leadership and workforce development stakeholders to position the College as a preferred academic partner.</li><li>Represent the College in external forums, recruitment events, and partnership meetings to expand program visibility and pipeline growth.</li><li>Collaborate internally to strengthen undergraduate-to-graduate pathway development and pipeline conversion.</li></ul>Other Duties (5%)<ul><li>Execute additional responsibilities as assigned in support of enrollment and marketing priorities.</li></ul>Additional Job DescriptionPhysical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)If you like working with energetic enthusiastic individuals, you will enjoy your career with us!The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: <a href="http://www.uscis.gov/e-verify/employees" rel="nofollow noopener noreferrer" target="_blank">http://www.uscis.gov/e-verify/employees</a>

MUSC

UNIV-Enrollment Marketing Manager, College of Nursing

Advertising Creative

Alliance/Partner Management

Analysis Skills

Brand Strategy

Budgeting

Cadence

Channel Strategies

Communication Skills

Content Development

Continuous Improvement

Customer Relationship Management (CRM)

Data Quality

Email Campaign

Federal Laws and Regulations

Healthcare

Home Automation

Identify Issues

Lead Generation

Leadership

Marketing

Marketing Communications

Marketing Strategy

Material Moving

Media Campaigns

Metrics

Nursing

Online Advertising

Online Marketing

Performance Analysis

Performance Metrics

Productivity Management

Recruiting Strategy

Sales Pipeline

Short Messaging Service (SMS)

Social Media

State Laws and Regulations

Student Services

Trend Analysis

Website Conversion

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FULL_TIME

YEAR

Our Automotive Digital Marketing Sales Executives often challenge our prospects with new ideas and ways in which our portfolio of analytics-driven digital marketing services will lead to growth and increased revenue. Must have experience prospecting through cold calls and emails in a high-volume sales environment, with a proven ability to maintain consistent daily outreach activity—including calls, presentations, proposals, and timely follow-ups.

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The starting annual on-target earnings for this position is up to $200,000. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise. Please note that the commission structure for this position is uncapped, and provides unlimited earning potential. In addition to the base salary, we provide a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and professional development opportunities.Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.Working at C-4 AnalyticsWe provide our employees with a range of benefits, including career development programs, paid time off, and additional perks. 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You don’t need to have sold into automotive, but if you’ve sold within a dealership environment, understand how they operate, and can identify key decision-makers, you’ll be set up for success in this role</li><li style="list-style-type:disc">Must have experience prospecting through cold calls and emails in a high-volume sales environment, with a proven ability to maintain consistent daily outreach activity—including calls, presentations, proposals, and timely follow-ups.</li><li style="list-style-type:disc">Must possess a valid driver's license in good standing and have access to a motor vehicle.</li><li style="list-style-type:disc">Required to travel as needed. </li><li style="list-style-type:disc">3+ years of CRM experience - ability to keep a highly organized, and detailed sales pipeline </li><li style="list-style-type:disc">Ability to communicate and collaborate as part of a team</li></ul>NICE TO HAVES<ul><li style="list-style-type:disc">Bachelor’s Degree or any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job.</li><li style="list-style-type:disc">Google Analytics certification</li><li style="list-style-type:disc">3+ years experience selling Digital Marketing or related services or products</li><li style="list-style-type:disc">3+ years experience selling into Automotive Industry</li><li style="list-style-type:disc">3+ years of HubSpot CRM experience</li></ul>More About C-4 AnalyticsC-4 Analytics takes the guesswork out of advertising. 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C-4 Analytics

Automotive Digital Marketing Sales Executive (REMOTE)

Automotive Industry

Automotive Sales

Business Development

Cold Calling Skills

Consultative Sales

Cost Control

Customer Support/Service

Develop and Maintain Customers

Driver's License

Google Analytics

Market Share

Organizational Skills

Portfolio Analysis

Process Management

Revenue Growth

Sales

Sales Closing Skills

Sales Cycle

Sales Management

Sales Operations

Sales Presentation

Sales Prospecting

Team Player

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UNIV-Enrollment Marketing Manager, College of NursingMUSC

Automotive Digital Marketing Sales Executive (REMOTE)C-4 Analytics

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